VaxaWeb Blog

Digital Marketing

How You Can Build Thought Leadership with Content

Here are a couple of ways of how you can build thought leadership with content. Read to know more!

Gurpreet Singh Dhindsa
Oct 11, 2021
Digital Marketing

The Impact of Digital Marketing on Small Business Growth

The advent of digital marketing evolved the way brands reach out to their customers in more ways than one and how it impacts small businesses growth. Read on!

Gurpreet Singh Dhindsa
Oct 4, 2021
Search Engine Optimisation

Best SEO Practices Outside of Google: What to Know

Whenever we’re on the topic of search engine optimisation, the techniques discussed focus on how to gear your content towards people using Google. It is no secret that it is the number one search engine almost everywhere, dominating America, the UK and several other countries, after all. 

Gurpreet Singh Dhindsa
Sep 20, 2021
Digital Marketing

What is Marketing Automation?

Gurpreet Singh Dhindsa
Sep 13, 2021
Branding

How to Transition into A New Brand Identity

Some businesses may decide to rebrand themselves to reposition the business in the marketplace. Here are the steps you need to follow to successfully rebrand your business. 

Gurpreet Singh Dhindsa
Sep 6, 2021
Branding

Mastering the Use of Symbolism in Branding

Since humans are inherently visual creatures, it’s no surprise that online users are more drawn to photos and videos than lengthy blog posts and articles.

Gurpreet Singh Dhindsa
Aug 30, 2021
Website Development

Why You Should Treat Your Website As Your Most Important Sales and Marketing Asset

Every business today, regardless of its size, is encouraged to have a solid online presence. Due to modern technology and the high number of people online, it only makes sense to be where the people are as well, which is on a digital landscape. 

Gurpreet Singh Dhindsa
Aug 23, 2021
Website Design

Dwell Time is the Web Design Metric You Might Be Ignoring

It's one thing to include Search Engine Optimisation (SEO) in your marketing budget; it's another to make sure you're doing it correctly. If you are unaware of your website’s metrics or neglect them entirely, investing in search optimisation will be unproductive. 

Gurpreet Singh Dhindsa
Aug 16, 2021
Digital Marketing

How to Measure and Monitor Brand Perception

For business and industry leaders, it’s crucial to keep in mind that your customers also contribute to an organisation’s success—or failure.

Gurpreet Singh Dhindsa
Aug 9, 2021
Website Development

Discerning the Differences Between HTTP and HTTPS

You’ve probably noticed that some URLs begin with HTTP or http:// and others begin with HTTPS or https://, both of which mean different things. Here's what you need to know about it!

Gurpreet Singh Dhindsa
Aug 2, 2021

3 Compelling Reasons to Make the Switch to Webflow

Webflow is changing the game for business, so don’t miss out on its potential by exploring how it can help you create a high-performing website minus the complications! Read on to learn more!

Jul 26, 2021
Digital Marketing

Unknown Hacks for Raking in More Organic Traffic to Your E-Commerce Store

While there is no one-size-fits-all approach in marketing, here are some tips you can take to drive organic traffic to your E-commerce site!

Jul 22, 2021
Digital Marketing

How Social Media Optimization Can Drastically Boost Your Brand’s Visibility

The fact that high-ranking sites have a large number of social shares indicates that social media is crucial for a brand's SEO results. Here are some additional reasons!

Gurpreet Singh Dhindsa
Jul 22, 2021
Digital Marketing

SEO vs SMO: Exploring the Difference Between the Two

Building and maintaining your business website doesn’t end on the day you launch it. You must already be familiar with and applying Search Engine Optimization (SEO) strategies if you have established your website. How is it going so far?

Gurpreet Singh Dhindsa
Jul 5, 2021
Website Design

How to Improve Your Site’s First Impression

Many business owners tend to forget that websites are a vital tool that can instantly improve your brand's online reputation and credibility. Besides its aesthetic, layout, and navigation, proper optimisation is also crucial to help elevate your user experience, providing them with a fantastic first impression. 

Gurpreet Singh Dhindsa
Jun 28, 2021
Search Engine Optimisation

How Online Reviews Impact Your SEO

User-generated content plays an integral role in your online success! Yes, sharing content for SEO is essential, and investing in content marketing will drive results, but that’s not enough. When it comes to gaining a competitive edge and ranking high on search results pages, you’re not the only one who has a say!

Gurpreet Singh Dhindsa
Jun 21, 2021
Search Engine Optimisation

Why It’s Important to Perform A Competitor SEO Analysis

Seeing as SEO help put your brand on top of search results and put attention on your links, it makes sense to spend time assessing your competitors to fill the gaps in your SEO strategy.

Gurpreet Singh Dhindsa
Jun 14, 2021
Website Design

The Secrets to Making Your Homepage Convert

It’s essential to optimise your homepage and ensure it converts your visitors from the get-go; otherwise, they’ll feel uninterested and simply exit out of your page. Read on!

Gurpreet Singh Dhindsa
Jun 7, 2021
Website Design

How Brand Copy and Design Work Hand in Hand

Everyone in the business knows that a great copywriter could make a compelling tagline that could make a message stick or trigger emotions and actions to your benefit. In fact, even a simple illustration could also elicit the same reaction! However, not all businesses effectively use these two assets together. 

May 31, 2021
Digital Marketing

4 Types of Digital Content that Drive Lead Generation

No business can create sales and increase organic customers without lead generation. No matter what kind of products and services you offer or which industry you belong to, attracting interested prospects and converting them into leads is essential to the growth and longevity of your business.

Gurpreet Singh Dhindsa
May 24, 2021
Branding

How Important is a Logo to a Business?

Your business logo needs to be many things at once—a marketing tool, a representation of your values, and something that you can use on all types of business paraphernalia. Read our guide on going about it!

Gurpreet Singh Dhindsa
May 17, 2021
Search Engine Optimisation

Organic Shares or SEO Rankings: Is One more Important than the Other?

It has never been a secret that having fully optimised and high-quality content can help you rank higher on search engines. The best practices of Search Engine Optimisation (SEO) recognise the importance of two metrics: organic shares and SEO rankings. In this article, we will talk about how both of these can affect the success of digital marketing endeavours. 

Gurpreet Singh Dhindsa
May 10, 2021
Website Design

What is High-Converting Web Design?

Conversion rate pertains to the percentage of users visiting your website. These visitors likely have goals and desires relating to your product or service, whether it be to purchase something, sign up for the newsletter, or become part of a referral program. When it comes down to it, a high conversion rate should be the goal of every website. This simply dictates a business’s penchant for success, but it’s not always easy to achieve. 

Gurpreet Singh Dhindsa
May 3, 2021
Search Engine Optimisation

The Relationship between SEO and Web Design

There are a lot of factors you need to focus on if you want to boost your site’s performance. But here’s the thing you should remember—it’s more than Search Engine Optimisation (SEO). You need to keep in mind that your website needs to be designed well; otherwise, you risk everything you’ve worked hard for. 

Gurpreet Singh Dhindsa
Apr 26, 2021
Search Engine Optimisation

How to Embrace the Holistic SEO Strategy

The best marketing practitioners understand how SEO has completely transformed from what it once was and is still constantly evolving. Nowadays, a barebones approach in SEO is no longer enough if you want to drive more results. Instead, you need to utilise holistic SEO.

Gurpreet Singh Dhindsa
Apr 19, 2021
Search Engine Optimisation

The SEO Benefits of Blogging for your Business

By incorporating SEO blogging into your company’s website, your businesses can feature content that follows your insights, relevant information, and even industry news that keep you on top of your game. To fully understand the benefits of SEO blogging, we’ve curated a list for you!

Gurpreet Singh Dhindsa
Apr 12, 2021
Website Development

Why Business Websites are more Important than ever?

Nowadays, many business owners are struggling to keep their businesses afloat, especially when it comes to promoting their products and services to prospective customers. It’s primarily due to the global pandemic and the associated changed consumer behaviour shifting from offline or in-person shopping to online shopping. As such, having a business website can be considered a basic form of marketing. 

Gurpreet Singh Dhindsa
Apr 5, 2021
Website Design

How not to Run a Design Sprint

Business problems take teamwork and time if you want to handle them successfully. But, what if the problem is too difficult to deal with? Read on!

Gurpreet Singh Dhindsa
Mar 29, 2021
E-commerce Development

Quick Tips to Help You Boost Your Conversion Rate

Paying attention to your conversions should be a crucial part of your lead generation strategy. If you do not put effort into turning guests into customers, you are unlikely to have a healthy revenue stream flowing in. Part of improving your conversion rate will entail making sure that you have a strong website that offers sufficient information about your products and services to customers, and at the same time, makes it easy for them to contact you.

Gurpreet Singh Dhindsa
Mar 22, 2021
Search Engine Optimisation

5 SEO Elements Search Engines Love

Search engines continue to change, making business owners more particular with their SEO strategies, especially the type of content they create. The good news is, things have changed; search engines often give hints about the types of content they want, which business owners can unearth via simple research.

Gurpreet Singh Dhindsa
Mar 15, 2021
Search Engine Optimisation

How the Pandemic has Highlighted the Importance of SEO?

If you don’t have SEO efforts in place, now is the best time to take advantage of its benefits. Learn about how the pandemic emphasised the importance of SEO.

Gurpreet Singh Dhindsa
Mar 8, 2021
Website Design

Why Hire a Local Web Design Agency?

If you want to cut costs without sacrificing the quality of your web design, consider hiring a local web design agency to work things out for you!

Gurpreet Singh Dhindsa
Mar 1, 2021
Branding

3 Branding Mistakes You May Be Making Right Now

It pays to know the various mistakes you may be doing that could greatly affect your branding's effectiveness. Here are some branding boo-boos you may be making right now. Let's get to it!

Gurpreet Singh Dhindsa
Feb 22, 2021
Digital Marketing

The Steps to Measuring your Digital Marketing ROI

The ROI is generally used to see how much a company makes from something they invest in. In this case, it would be the returns they earn from investments they made into digital marketing.

Gurpreet Singh Dhindsa
Feb 15, 2021
Search Engine Optimisation

Why Should I Outsource My SEO? - What to Know

Search Engine Optimisation (SEO) is a practice that involves numerous rules and guidelines that are constantly changing. This is because business Google...

Gurpreet Singh Dhindsa
Feb 8, 2021
Website Design

Back to Basics: Breaking Down the Stages of Building A Website

If you're curious about how designers create a website, keep reading. We're breaking down the stages of building a website, and we're taking you back to the basics.

Gurpreet Singh Dhindsa
Feb 1, 2021
Branding

The Art of Brand Storytelling And Why It Leads to Success

Brand storytelling refers to companies and organisations’ use of emotional tales to establish more personal connections with customers, drive growth, and sustain brand loyalty.

Gurpreet Singh Dhindsa
Jan 25, 2021
Digital Marketing

3 Digital Marketing Hacks that can Increase your Leads

This article will discuss three digital marketing hacks you can consider as your guiding principles to be an effective business on the Internet. Take this as an opportunity to start strong with your marketing ventures. This way, you can easily generate the leads you need to increase profits, brand awareness, and scalability.

Gurpreet Singh Dhindsa
Jan 18, 2021
Website Design

Custom vs Template Sites: Which One Is Better for Me?

As a business owner, having a website for your brand is extremely important. This is because your website will serve as your space in the vast digital marketplace where consumers will go to find products that will solve their problems and find relevant content that will give them valuable insight. 

Gurpreet Singh Dhindsa
Jan 4, 2021
Search Engine Optimisation

On-Page SEO Factors every SME needs to know

Small and medium enterprises (SMEs) make up almost the entire business population of the United Kingdom. This competition can make it a challenging endeavour to survive in an already oversaturated market.

Gurpreet Singh Dhindsa
Jan 11, 2021
E-commerce Development

4 Tips for improving your E-Commerce Website usability - Our Guide

The landscape of industry and business is evolving. Society has now reached a point in time when a brick-and-mortar establishment for a retail store is optional, but an online presence is not. Businesses all over the world have scrambled to the digital space, and signs are showing that it is only about to get more crowded and competitive.

Gurpreet Singh Dhindsa
Feb 17, 2021
Website Design

What to look for when hiring a Web Design Agency?

Website design plays an essential role in your business’s success and longevity since it reflects your brand and how customers interact with it. With technology continuously advancing, you need to pay attention to maintaining your business’s identity and building a lasting impression with your users. Fortunately for you, this article is here to help you out.

Gurpreet Singh Dhindsa
Sep 22, 2020
Digital Marketing

On-Page vs Off-Page SEO - What Is the Difference?

While stuffing your website with keywords is an SEO tactic that may have worked many years ago, today's digital landscape has made that no longer the case. Now, many other factors can affect your website's SEO, and the chances are that you will be left in the dust if you don't know how to keep up.

Gurpreet Singh Dhindsa
Sep 15, 2020
E-commerce Development

Why localisation is important to Growing your E-Commerce Business?

E-commerce businesses largely depend on building a strong community but limiting your products within a specific geographic area will keep you from scaling up. It puts your operations in a tight box, and while you have higher chances of gaining quality leads from local SEO, sooner or later you will have to expand your customer base if you want your business to grow.

Gurpreet Singh Dhindsa
Sep 9, 2020
Branding

What Is the difference between Logo Design and Branding?

In a fast-paced workforce that pits businesses in a dog-eat-dog landscape, different industries understand that leaving a lasting impression on a target market’s minds keeps the company alive and thriving. But when it comes to standing out in a sea of like-minded entrepreneurs and leading purveyors, creating a distinguishable identity is the cornerstone that marks your uniqueness against the tight competition.

Gurpreet Singh Dhindsa
Sep 10, 2020
Branding

How Small Businesses Can Create a Logo for Brand Awareness?

It's much easier to build a business from the ground up today compared to earlier generations. The accessibility of various avenues for brand visibility and business platforms, such as digital marketing and online retailing sites, benefit any aspiring entrepreneur. However, just because something is simple to start, doesn't mean it's easy to maintain. This is the reason why there's a considerable difference in number between aspiring entrepreneurs and startups. Even the jump from a small to medium enterprise (SME) is an even more challenging task.

Gurpreet Singh Dhindsa
Sep 3, 2020
Branding

What Small Businesses Need to Know About Branding?

Creating a brand is more than designing a logo and calling it a day. Your brand is the package of your business’s personality and how you communicate it to the world. While you may be occupied in running the day-to-day operations of your business, don’t fret—it’s never too late to work on your branding.

Gurpreet Singh Dhindsa
Sep 3, 2020
Website Design

How to Know When It is Time for a Website Refresh

With more brands shifting to digital platforms, it’s a basic requirement to know your way around the different housekeeping tasks that you need to do. Updating your website is one of the many responsibilities for modern business owners.

Gurpreet Singh Dhindsa
Aug 26, 2020
Website Design

What website KPIs should small businesses have?

Here are four particularly important key performance indicators (KPIs) that you should be tracking to see how your customers are interacting with your website. By knowing these factors, you will better grasp if it’s giving you the results your business needs to succeed.

Gurpreet Singh Dhindsa
Aug 19, 2020
Digital Marketing

What Makes Content Great? A Guide for Small Businesses

Producing compelling and relevant content can be done by constantly adapting your content creation strategies to something that truly resonates with your customers. All you need is some research coupled with a steady stream of creativity. Here are a few things to keep in mind when producing great content for your small business:

Gurpreet Singh Dhindsa
Aug 13, 2020
Website Design

6 Web Improvements You Can Make to Boost Sales

Businesses now know that web design can nurture the user experience by combining form and function. With more awareness of the importance of leaving a long-lasting positive impression to viewers, web pages have gone through virtual make-overs. With that in mind, the tried-and-true tips below are ways web design can help spike up your sales: 

Gurpreet Singh Dhindsa
Aug 4, 2020
Digital Marketing

10 Benefits of Hiring a Full-Service Digital Agency

Are you torn between hiring an in-house marketing team and a full-service marketing agency? While having a dedicated team at the office may seem like a good idea, it also means that you will be taking on more employees and providing benefits for more people. That’s a lot of additional for you to manage, and you won’t even be able to guarantee great results.

Gurpreet Singh Dhindsa
Jul 29, 2020
Search Engine Optimisation

5 Easy Ways to Optimise Your Website Design for SEO

Gurpreet Singh Dhindsa
Jul 22, 2020
Website Design

Redesigning Websites - Using Consumer Behaviour as a Guide

Gurpreet Singh Dhindsa
Jul 14, 2020
Digital Marketing

How to Develop a Strong Marketing Strategy for Your Website - Our Guide

Many business owners and marketers tend to focus on aesthetics when designing their web pages in an attempt to attract more audiences. However, an effective and naturally attractive website should go beyond aesthetics; all of its elements should be functional as much as possible.

Gurpreet Singh Dhindsa
Jul 8, 2020
Branding

The Importance of Custom Logo Design for Small Business

Gurpreet Singh Dhindsa
Jun 29, 2020
Digital Marketing

3 Marketing Tactics to Boost Traffic to Your Website - Our Guide

Gurpreet Singh Dhindsa
Jun 22, 2020
Website Design

The Top E-Commerce Website Design Trends of 2020

Gurpreet Singh Dhindsa
Jun 15, 2020
Digital Marketing

Our 4-Step Guide To A Results-Driven Web Marketing Strategy

Gurpreet Singh Dhindsa
Jun 9, 2020
Website Design

4 Reasons to Incorporate a Content-First Web Design - What to Know

Gurpreet Singh Dhindsa
Jun 1, 2020
Digital Marketing

4 Valuable Benefits Of SEO Throughout The COVID-19 Crisis

Search Engine Optimisation (SEO) has always been at the core of digital marketing for businesses all around the world. Even before you start employing other digital marketing strategies, your business website needs to be found. SEO is the best way to establish an online presence and drive traffic to your website in the long-term. The question, however, is whether the current COVID-19 crisis is the time to boost your SEO efforts.

Gurpreet Singh Dhindsa
May 25, 2020
Digital Marketing

The Benefits of Performing an SEO Audit - What to Know

SEO is a terrain challenging to navigate. You may feel like you’re doing well, but upon checking Google Analytics, you find your website performance on organic traffic is down. The number of leads on your digital marketing efforts and website are not moving either. You know that SEO can help you improve your ranking and presence, but which tactics will work best for you?

Gurpreet Singh Dhindsa
May 18, 2020
Website Design

Planning for a Website Redesign - Our Guide

Gurpreet Singh Dhindsa
May 12, 2020
Search Engine Optimisation

3 Ways to Use SEO & Keep Your Search Engine Ranking High Amid Coronavirus

Gurpreet Singh Dhindsa
May 4, 2020
Website Design

Is UX More Important to Search Engines Than SEO - What to Know

Gurpreet Singh Dhindsa
Apr 27, 2020
Website Design

A Beginner's Guide to Understanding User-Centered Design

Gurpreet Singh Dhindsa
Apr 20, 2020
E-commerce Development

3 E-Commerce Web Design Tips to Help You Sell More - Our Guide

Gurpreet Singh Dhindsa
Apr 13, 2020
Search Engine Optimisation

4 Common SEO Practices That Are Actually Bad for Your Business

Gurpreet Singh Dhindsa
Apr 6, 2020
Digital Marketing

3 Simple Yet Effective Tips for Successfully Promoting Your Website

Gurpreet Singh Dhindsa
Mar 31, 2020
Website Design

5 Things to Consider When Improving Your Website - What to Know

Gurpreet Singh Dhindsa
Mar 23, 2020
Website Design

3 Web Design Layouts for Your Website’s Homepage - What to Know

Gurpreet Singh Dhindsa
Mar 16, 2020
Digital Marketing

3 Reasons Graphic Design Can Enhance Business Marketing - What to Know

Gurpreet Singh Dhindsa
Mar 9, 2020
Digital Marketing

Our Guide to Growing Your Brand in 2020 - What to Know

Gurpreet Singh Dhindsa
Mar 4, 2020
Branding

4 Steps to Take to Build a Solid Brand Development Process - Our Guide

Gurpreet Singh Dhindsa
Feb 26, 2020
Digital Marketing

How To Turn Social Proof Into Sales!

Social proof can be a very powerful influencer and something that is sometimes overlooked but shouldn’t be if you are doing business online. As a top web development company, we are solid believers in the clout of this psychological phenomenon and today we want to share with you some concepts to help turn social proof into sales!

Gurpreet Singh Dhindsa
Apr 15, 2020
Digital Marketing

Best Tips For Your Next Email Marketing Campaign

Email marketing is a powerful, yet often underused method for digital marketing. While some web design companies focus solely on things like SEO and social media for marketing, we feel it is important to not overlook this tried-and-true method that boasts a good ROI and typically low overhead costs.

Gurpreet Singh Dhindsa
Apr 7, 2020
Digital Marketing

How Do You Decide Which Marketing Channels To Use?

How do you decide which Marketing Channels to use in your pursuit of online advertising? That is an important question because nobody wants to waste time with their marketing efforts.

Gurpreet Singh Dhindsa
Mar 18, 2020
Search Engine Optimisation

Business Owners Guide to SEO Ranking

Learn how to increase your business's visibility and ranking with 5 simple steps

Gurpreet Singh Dhindsa
Feb 25, 2020
Website Design

Why does your business need a website in 2020?

It’s a question that comes up often in small business forums. And one that, despite the terabytes of evidence answering it, just don’t want to go away. That question is simply: why does my small business need a website?

Gurpreet Singh Dhindsa
Feb 6, 2020
Website Design

Business Owners Guide to getting a website developed

Do you self identify as a perfectionist? You’re not alone, many people find themselves in what can feel like an impossible situation – they want every project completed to an extremely high standard but within a set timeframe and budget.

Gurpreet Singh Dhindsa
Jan 27, 2020