Here are a couple of ways of how you can build thought leadership with content. Read to know more!
The advent of digital marketing evolved the way brands reach out to their customers in more ways than one and how it impacts small businesses growth. Read on!
Whenever we’re on the topic of search engine optimisation, the techniques discussed focus on how to gear your content towards people using Google. It is no secret that it is the number one search engine almost everywhere, dominating America, the UK and several other countries, after all.
Some businesses may decide to rebrand themselves to reposition the business in the marketplace. Here are the steps you need to follow to successfully rebrand your business.
Since humans are inherently visual creatures, it’s no surprise that online users are more drawn to photos and videos than lengthy blog posts and articles.
Every business today, regardless of its size, is encouraged to have a solid online presence. Due to modern technology and the high number of people online, it only makes sense to be where the people are as well, which is on a digital landscape.
It's one thing to include Search Engine Optimisation (SEO) in your marketing budget; it's another to make sure you're doing it correctly. If you are unaware of your website’s metrics or neglect them entirely, investing in search optimisation will be unproductive.
For business and industry leaders, it’s crucial to keep in mind that your customers also contribute to an organisation’s success—or failure.
You’ve probably noticed that some URLs begin with HTTP or http:// and others begin with HTTPS or https://, both of which mean different things. Here's what you need to know about it!
While there is no one-size-fits-all approach in marketing, here are some tips you can take to drive organic traffic to your E-commerce site!
The fact that high-ranking sites have a large number of social shares indicates that social media is crucial for a brand's SEO results. Here are some additional reasons!
Building and maintaining your business website doesn’t end on the day you launch it. You must already be familiar with and applying Search Engine Optimization (SEO) strategies if you have established your website. How is it going so far?
Many business owners tend to forget that websites are a vital tool that can instantly improve your brand's online reputation and credibility. Besides its aesthetic, layout, and navigation, proper optimisation is also crucial to help elevate your user experience, providing them with a fantastic first impression.
User-generated content plays an integral role in your online success! Yes, sharing content for SEO is essential, and investing in content marketing will drive results, but that’s not enough. When it comes to gaining a competitive edge and ranking high on search results pages, you’re not the only one who has a say!
Seeing as SEO help put your brand on top of search results and put attention on your links, it makes sense to spend time assessing your competitors to fill the gaps in your SEO strategy.
It’s essential to optimise your homepage and ensure it converts your visitors from the get-go; otherwise, they’ll feel uninterested and simply exit out of your page. Read on!
Everyone in the business knows that a great copywriter could make a compelling tagline that could make a message stick or trigger emotions and actions to your benefit. In fact, even a simple illustration could also elicit the same reaction! However, not all businesses effectively use these two assets together.
No business can create sales and increase organic customers without lead generation. No matter what kind of products and services you offer or which industry you belong to, attracting interested prospects and converting them into leads is essential to the growth and longevity of your business.
Your business logo needs to be many things at once—a marketing tool, a representation of your values, and something that you can use on all types of business paraphernalia. Read our guide on going about it!
It has never been a secret that having fully optimised and high-quality content can help you rank higher on search engines. The best practices of Search Engine Optimisation (SEO) recognise the importance of two metrics: organic shares and SEO rankings. In this article, we will talk about how both of these can affect the success of digital marketing endeavours.
Conversion rate pertains to the percentage of users visiting your website. These visitors likely have goals and desires relating to your product or service, whether it be to purchase something, sign up for the newsletter, or become part of a referral program. When it comes down to it, a high conversion rate should be the goal of every website. This simply dictates a business’s penchant for success, but it’s not always easy to achieve.
There are a lot of factors you need to focus on if you want to boost your site’s performance. But here’s the thing you should remember—it’s more than Search Engine Optimisation (SEO). You need to keep in mind that your website needs to be designed well; otherwise, you risk everything you’ve worked hard for.
The best marketing practitioners understand how SEO has completely transformed from what it once was and is still constantly evolving. Nowadays, a barebones approach in SEO is no longer enough if you want to drive more results. Instead, you need to utilise holistic SEO.
By incorporating SEO blogging into your company’s website, your businesses can feature content that follows your insights, relevant information, and even industry news that keep you on top of your game. To fully understand the benefits of SEO blogging, we’ve curated a list for you!
Nowadays, many business owners are struggling to keep their businesses afloat, especially when it comes to promoting their products and services to prospective customers. It’s primarily due to the global pandemic and the associated changed consumer behaviour shifting from offline or in-person shopping to online shopping. As such, having a business website can be considered a basic form of marketing.
Business problems take teamwork and time if you want to handle them successfully. But, what if the problem is too difficult to deal with? Read on!
Paying attention to your conversions should be a crucial part of your lead generation strategy. If you do not put effort into turning guests into customers, you are unlikely to have a healthy revenue stream flowing in. Part of improving your conversion rate will entail making sure that you have a strong website that offers sufficient information about your products and services to customers, and at the same time, makes it easy for them to contact you.
Search engines continue to change, making business owners more particular with their SEO strategies, especially the type of content they create. The good news is, things have changed; search engines often give hints about the types of content they want, which business owners can unearth via simple research.
If you don’t have SEO efforts in place, now is the best time to take advantage of its benefits. Learn about how the pandemic emphasised the importance of SEO.
If you want to cut costs without sacrificing the quality of your web design, consider hiring a local web design agency to work things out for you!
It pays to know the various mistakes you may be doing that could greatly affect your branding's effectiveness. Here are some branding boo-boos you may be making right now. Let's get to it!
The ROI is generally used to see how much a company makes from something they invest in. In this case, it would be the returns they earn from investments they made into digital marketing.
Search Engine Optimisation (SEO) is a practice that involves numerous rules and guidelines that are constantly changing. This is because business Google...
If you're curious about how designers create a website, keep reading. We're breaking down the stages of building a website, and we're taking you back to the basics.
Brand storytelling refers to companies and organisations’ use of emotional tales to establish more personal connections with customers, drive growth, and sustain brand loyalty.
This article will discuss three digital marketing hacks you can consider as your guiding principles to be an effective business on the Internet. Take this as an opportunity to start strong with your marketing ventures. This way, you can easily generate the leads you need to increase profits, brand awareness, and scalability.
As a business owner, having a website for your brand is extremely important. This is because your website will serve as your space in the vast digital marketplace where consumers will go to find products that will solve their problems and find relevant content that will give them valuable insight.
Small and medium enterprises (SMEs) make up almost the entire business population of the United Kingdom. This competition can make it a challenging endeavour to survive in an already oversaturated market.
The landscape of industry and business is evolving. Society has now reached a point in time when a brick-and-mortar establishment for a retail store is optional, but an online presence is not. Businesses all over the world have scrambled to the digital space, and signs are showing that it is only about to get more crowded and competitive.
Website design plays an essential role in your business’s success and longevity since it reflects your brand and how customers interact with it. With technology continuously advancing, you need to pay attention to maintaining your business’s identity and building a lasting impression with your users. Fortunately for you, this article is here to help you out.
While stuffing your website with keywords is an SEO tactic that may have worked many years ago, today's digital landscape has made that no longer the case. Now, many other factors can affect your website's SEO, and the chances are that you will be left in the dust if you don't know how to keep up.
E-commerce businesses largely depend on building a strong community but limiting your products within a specific geographic area will keep you from scaling up. It puts your operations in a tight box, and while you have higher chances of gaining quality leads from local SEO, sooner or later you will have to expand your customer base if you want your business to grow.
In a fast-paced workforce that pits businesses in a dog-eat-dog landscape, different industries understand that leaving a lasting impression on a target market’s minds keeps the company alive and thriving. But when it comes to standing out in a sea of like-minded entrepreneurs and leading purveyors, creating a distinguishable identity is the cornerstone that marks your uniqueness against the tight competition.
It's much easier to build a business from the ground up today compared to earlier generations. The accessibility of various avenues for brand visibility and business platforms, such as digital marketing and online retailing sites, benefit any aspiring entrepreneur. However, just because something is simple to start, doesn't mean it's easy to maintain. This is the reason why there's a considerable difference in number between aspiring entrepreneurs and startups. Even the jump from a small to medium enterprise (SME) is an even more challenging task.
Creating a brand is more than designing a logo and calling it a day. Your brand is the package of your business’s personality and how you communicate it to the world. While you may be occupied in running the day-to-day operations of your business, don’t fret—it’s never too late to work on your branding.
With more brands shifting to digital platforms, it’s a basic requirement to know your way around the different housekeeping tasks that you need to do. Updating your website is one of the many responsibilities for modern business owners.
Here are four particularly important key performance indicators (KPIs) that you should be tracking to see how your customers are interacting with your website. By knowing these factors, you will better grasp if it’s giving you the results your business needs to succeed.
Producing compelling and relevant content can be done by constantly adapting your content creation strategies to something that truly resonates with your customers. All you need is some research coupled with a steady stream of creativity. Here are a few things to keep in mind when producing great content for your small business:
Businesses now know that web design can nurture the user experience by combining form and function. With more awareness of the importance of leaving a long-lasting positive impression to viewers, web pages have gone through virtual make-overs. With that in mind, the tried-and-true tips below are ways web design can help spike up your sales:
Are you torn between hiring an in-house marketing team and a full-service marketing agency? While having a dedicated team at the office may seem like a good idea, it also means that you will be taking on more employees and providing benefits for more people. That’s a lot of additional for you to manage, and you won’t even be able to guarantee great results.
Many business owners and marketers tend to focus on aesthetics when designing their web pages in an attempt to attract more audiences. However, an effective and naturally attractive website should go beyond aesthetics; all of its elements should be functional as much as possible.
Search Engine Optimisation (SEO) has always been at the core of digital marketing for businesses all around the world. Even before you start employing other digital marketing strategies, your business website needs to be found. SEO is the best way to establish an online presence and drive traffic to your website in the long-term. The question, however, is whether the current COVID-19 crisis is the time to boost your SEO efforts.
SEO is a terrain challenging to navigate. You may feel like you’re doing well, but upon checking Google Analytics, you find your website performance on organic traffic is down. The number of leads on your digital marketing efforts and website are not moving either. You know that SEO can help you improve your ranking and presence, but which tactics will work best for you?
Social proof can be a very powerful influencer and something that is sometimes overlooked but shouldn’t be if you are doing business online. As a top web development company, we are solid believers in the clout of this psychological phenomenon and today we want to share with you some concepts to help turn social proof into sales!
Email marketing is a powerful, yet often underused method for digital marketing. While some web design companies focus solely on things like SEO and social media for marketing, we feel it is important to not overlook this tried-and-true method that boasts a good ROI and typically low overhead costs.
How do you decide which Marketing Channels to use in your pursuit of online advertising? That is an important question because nobody wants to waste time with their marketing efforts.
Learn how to increase your business's visibility and ranking with 5 simple steps
It’s a question that comes up often in small business forums. And one that, despite the terabytes of evidence answering it, just don’t want to go away. That question is simply: why does my small business need a website?
Do you self identify as a perfectionist? You’re not alone, many people find themselves in what can feel like an impossible situation – they want every project completed to an extremely high standard but within a set timeframe and budget.