It's much easier to build a business from the ground up today compared to earlier generations. The accessibility of various avenues for brand visibility and business platforms, such as digital marketing and online retailing sites, benefit any aspiring entrepreneur. However, just because something is simple to start, doesn't mean it's easy to maintain. This is the reason why there's a considerable difference in number between aspiring entrepreneurs and startups. Even the jump from a small to medium enterprise (SME) is an even more challenging task.
Creating a brand is more than designing a logo and calling it a day. Your brand is the package of your business’s personality and how you communicate it to the world. While you may be occupied in running the day-to-day operations of your business, don’t fret—it’s never too late to work on your branding.
With more brands shifting to digital platforms, it’s a basic requirement to know your way around the different housekeeping tasks that you need to do. Updating your website is one of the many responsibilities for modern business owners.
Here are four particularly important key performance indicators (KPIs) that you should be tracking to see how your customers are interacting with your website. By knowing these factors, you will better grasp if it’s giving you the results your business needs to succeed.
Producing compelling and relevant content can be done by constantly adapting your content creation strategies to something that truly resonates with your customers. All you need is some research coupled with a steady stream of creativity. Here are a few things to keep in mind when producing great content for your small business:
Businesses now know that web design can nurture the user experience by combining form and function. With more awareness of the importance of leaving a long-lasting positive impression to viewers, web pages have gone through virtual make-overs. With that in mind, the tried-and-true tips below are ways web design can help spike up your sales:
Are you torn between hiring an in-house marketing team and a full-service marketing agency? While having a dedicated team at the office may seem like a good idea, it also means that you will be taking on more employees and providing benefits for more people. That’s a lot of additional for you to manage, and you won’t even be able to guarantee great results.
Many business owners and marketers tend to focus on aesthetics when designing their web pages in an attempt to attract more audiences. However, an effective and naturally attractive website should go beyond aesthetics; all of its elements should be functional as much as possible.
Search Engine Optimisation (SEO) has always been at the core of digital marketing for businesses all around the world. Even before you start employing other digital marketing strategies, your business website needs to be found. SEO is the best way to establish an online presence and drive traffic to your website in the long-term. The question, however, is whether the current COVID-19 crisis is the time to boost your SEO efforts.
SEO is a terrain challenging to navigate. You may feel like you’re doing well, but upon checking Google Analytics, you find your website performance on organic traffic is down. The number of leads on your digital marketing efforts and website are not moving either. You know that SEO can help you improve your ranking and presence, but which tactics will work best for you?
Social proof can be a very powerful influencer and something that is sometimes overlooked but shouldn’t be if you are doing business online. As a top web development company, we are solid believers in the clout of this psychological phenomenon and today we want to share with you some concepts to help turn social proof into sales!
Email marketing is a powerful, yet often underused method for digital marketing. While some web design companies focus solely on things like SEO and social media for marketing, we feel it is important to not overlook this tried-and-true method that boasts a good ROI and typically low overhead costs.
How do you decide which Marketing Channels to use in your pursuit of online advertising? That is an important question because nobody wants to waste time with their marketing efforts.
Learn how to increase your business's visibility and ranking with 5 simple steps
It’s a question that comes up often in small business forums. And one that, despite the terabytes of evidence answering it, just don’t want to go away. That question is simply: why does my small business need a website?
Do you self identify as a perfectionist? You’re not alone, many people find themselves in what can feel like an impossible situation – they want every project completed to an extremely high standard but within a set timeframe and budget.