Some businesses may decide to rebrand themselves to reposition the business in the marketplace. Here are the steps you need to follow to successfully rebrand your business.
Since humans are inherently visual creatures, it’s no surprise that online users are more drawn to photos and videos than lengthy blog posts and articles.
Your business logo needs to be many things at once—a marketing tool, a representation of your values, and something that you can use on all types of business paraphernalia. Read our guide on going about it!
It pays to know the various mistakes you may be doing that could greatly affect your branding's effectiveness. Here are some branding boo-boos you may be making right now. Let's get to it!
Brand storytelling refers to companies and organisations’ use of emotional tales to establish more personal connections with customers, drive growth, and sustain brand loyalty.
In a fast-paced workforce that pits businesses in a dog-eat-dog landscape, different industries understand that leaving a lasting impression on a target market’s minds keeps the company alive and thriving. But when it comes to standing out in a sea of like-minded entrepreneurs and leading purveyors, creating a distinguishable identity is the cornerstone that marks your uniqueness against the tight competition.
It's much easier to build a business from the ground up today compared to earlier generations. The accessibility of various avenues for brand visibility and business platforms, such as digital marketing and online retailing sites, benefit any aspiring entrepreneur. However, just because something is simple to start, doesn't mean it's easy to maintain. This is the reason why there's a considerable difference in number between aspiring entrepreneurs and startups. Even the jump from a small to medium enterprise (SME) is an even more challenging task.
Creating a brand is more than designing a logo and calling it a day. Your brand is the package of your business’s personality and how you communicate it to the world. While you may be occupied in running the day-to-day operations of your business, don’t fret—it’s never too late to work on your branding.