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Branding
How to Transition into A New Brand Identity
Some businesses may decide to rebrand themselves to reposition the business in the marketplace. Here are the steps you need to follow to successfully rebrand your business.
Mastering the Use of Symbolism in Branding
Since humans are inherently visual creatures, it’s no surprise that online users are more drawn to photos and videos than lengthy blog posts and articles.
How Important is a Logo to a Business?
Your business logo needs to be many things at once—a marketing tool, a representation of your values, and something that you can use on all types of business paraphernalia. Read our guide on going about it!
3 Branding Mistakes You May Be Making Right Now
It pays to know the various mistakes you may be doing that could greatly affect your branding's effectiveness. Here are some branding boo-boos you may be making right now. Let's get to it!
The Art of Brand Storytelling And Why It Leads to Success
Brand storytelling refers to companies and organisations’ use of emotional tales to establish more personal connections with customers, drive growth, and sustain brand loyalty.
What Is the difference between Logo Design and Branding?
In a fast-paced workforce that pits businesses in a dog-eat-dog landscape, different industries understand that leaving a lasting impression on a target market’s minds keeps the company alive and thriving. But when it comes to standing out in a sea of like-minded entrepreneurs and leading purveyors, creating a distinguishable identity is the cornerstone that marks your uniqueness against the tight competition.
How Small Businesses Can Create a Logo for Brand Awareness?
It's much easier to build a business from the ground up today compared to earlier generations. The accessibility of various avenues for brand visibility and business platforms, such as digital marketing and online retailing sites, benefit any aspiring entrepreneur. However, just because something is simple to start, doesn't mean it's easy to maintain. This is the reason why there's a considerable difference in number between aspiring entrepreneurs and startups. Even the jump from a small to medium enterprise (SME) is an even more challenging task.
What Small Businesses Need to Know About Branding?
Creating a brand is more than designing a logo and calling it a day. Your brand is the package of your business’s personality and how you communicate it to the world. While you may be occupied in running the day-to-day operations of your business, don’t fret—it’s never too late to work on your branding.
The Importance of Custom Logo Design for Small Business
4 Steps to Take to Build a Solid Brand Development Process - Our Guide
