It's one thing to include Search Engine Optimisation (SEO) in your marketing budget; it's another to make sure you're doing it correctly. If you are unaware of your website’s metrics or neglect them entirely, investing in search optimisation will be unproductive.
Many business owners tend to forget that websites are a vital tool that can instantly improve your brand's online reputation and credibility. Besides its aesthetic, layout, and navigation, proper optimisation is also crucial to help elevate your user experience, providing them with a fantastic first impression.
It’s essential to optimise your homepage and ensure it converts your visitors from the get-go; otherwise, they’ll feel uninterested and simply exit out of your page. Read on!
Everyone in the business knows that a great copywriter could make a compelling tagline that could make a message stick or trigger emotions and actions to your benefit. In fact, even a simple illustration could also elicit the same reaction! However, not all businesses effectively use these two assets together.
Conversion rate pertains to the percentage of users visiting your website. These visitors likely have goals and desires relating to your product or service, whether it be to purchase something, sign up for the newsletter, or become part of a referral program. When it comes down to it, a high conversion rate should be the goal of every website. This simply dictates a business’s penchant for success, but it’s not always easy to achieve.
Business problems take teamwork and time if you want to handle them successfully. But, what if the problem is too difficult to deal with? Read on!
If you want to cut costs without sacrificing the quality of your web design, consider hiring a local web design agency to work things out for you!
If you're curious about how designers create a website, keep reading. We're breaking down the stages of building a website, and we're taking you back to the basics.
As a business owner, having a website for your brand is extremely important. This is because your website will serve as your space in the vast digital marketplace where consumers will go to find products that will solve their problems and find relevant content that will give them valuable insight.
Website design plays an essential role in your business’s success and longevity since it reflects your brand and how customers interact with it. With technology continuously advancing, you need to pay attention to maintaining your business’s identity and building a lasting impression with your users. Fortunately for you, this article is here to help you out.
With more brands shifting to digital platforms, it’s a basic requirement to know your way around the different housekeeping tasks that you need to do. Updating your website is one of the many responsibilities for modern business owners.
Here are four particularly important key performance indicators (KPIs) that you should be tracking to see how your customers are interacting with your website. By knowing these factors, you will better grasp if it’s giving you the results your business needs to succeed.
Businesses now know that web design can nurture the user experience by combining form and function. With more awareness of the importance of leaving a long-lasting positive impression to viewers, web pages have gone through virtual make-overs. With that in mind, the tried-and-true tips below are ways web design can help spike up your sales:
It’s a question that comes up often in small business forums. And one that, despite the terabytes of evidence answering it, just don’t want to go away. That question is simply: why does my small business need a website?
Do you self identify as a perfectionist? You’re not alone, many people find themselves in what can feel like an impossible situation – they want every project completed to an extremely high standard but within a set timeframe and budget.