It's much easier to build a business from the ground up today compared to earlier generations. The accessibility of various avenues for brand visibility and business platforms, such as digital marketing and online retailing sites, benefit any aspiring entrepreneur. However, just because something is simple to start, doesn't mean it's easy to maintain. This is the reason why there's a considerable difference in number between aspiring entrepreneurs and startups. Even the jump from a small to medium enterprise (SME) is an even more challenging task.