It's one thing to include Search Engine Optimisation (SEO) in your marketing budget; it's another to make sure you're doing it correctly. If you are unaware of your website’s metrics or neglect them entirely, investing in search optimisation will be unproductive.
Paying attention to your conversions should be a crucial part of your lead generation strategy. If you do not put effort into turning guests into customers, you are unlikely to have a healthy revenue stream flowing in. Part of improving your conversion rate will entail making sure that you have a strong website that offers sufficient information about your products and services to customers, and at the same time, makes it easy for them to contact you.
The landscape of industry and business is evolving. Society has now reached a point in time when a brick-and-mortar establishment for a retail store is optional, but an online presence is not. Businesses all over the world have scrambled to the digital space, and signs are showing that it is only about to get more crowded and competitive.
E-commerce businesses largely depend on building a strong community but limiting your products within a specific geographic area will keep you from scaling up. It puts your operations in a tight box, and while you have higher chances of gaining quality leads from local SEO, sooner or later you will have to expand your customer base if you want your business to grow.
Are you torn between hiring an in-house marketing team and a full-service marketing agency? While having a dedicated team at the office may seem like a good idea, it also means that you will be taking on more employees and providing benefits for more people. That’s a lot of additional for you to manage, and you won’t even be able to guarantee great results.