The landscape of industry and business is evolving. Society has now reached a point in time when a brick-and-mortar establishment for a retail store is optional, but an online presence is not. Businesses all over the world have scrambled to the digital space, and signs are showing that it is only about to get more crowded and competitive.
E-commerce businesses largely depend on building a strong community but limiting your products within a specific geographic area will keep you from scaling up. It puts your operations in a tight box, and while you have higher chances of gaining quality leads from local SEO, sooner or later you will have to expand your customer base if you want your business to grow.
Are you torn between hiring an in-house marketing team and a full-service marketing agency? While having a dedicated team at the office may seem like a good idea, it also means that you will be taking on more employees and providing benefits for more people. That’s a lot of additional for you to manage, and you won’t even be able to guarantee great results.