SEO and digital marketing can also benefit from this period of various occasions, and you can surely land your website on an interested customer’s search engine results page.
If you want to learn more about this, read on to know how to know if your website is due for an update. Read on to learn and know more about this!
Whenever we’re on the topic of search engine optimisation, the techniques discussed focus on how to gear your content towards people using Google. It is no secret that it is the number one search engine almost everywhere, dominating America, the UK and several other countries, after all.
Building and maintaining your business website doesn’t end on the day you launch it. You must already be familiar with and applying Search Engine Optimization (SEO) strategies if you have established your website. How is it going so far?
It’s essential to optimise your homepage and ensure it converts your visitors from the get-go; otherwise, they’ll feel uninterested and simply exit out of your page. Read on!
Paying attention to your conversions should be a crucial part of your lead generation strategy. If you do not put effort into turning guests into customers, you are unlikely to have a healthy revenue stream flowing in. Part of improving your conversion rate will entail making sure that you have a strong website that offers sufficient information about your products and services to customers, and at the same time, makes it easy for them to contact you.
Search engines continue to change, making business owners more particular with their SEO strategies, especially the type of content they create. The good news is, things have changed; search engines often give hints about the types of content they want, which business owners can unearth via simple research.
If you don’t have SEO efforts in place, now is the best time to take advantage of its benefits. Learn about how the pandemic emphasised the importance of SEO.
Small and medium enterprises (SMEs) make up almost the entire business population of the United Kingdom. This competition can make it a challenging endeavour to survive in an already oversaturated market.
The landscape of industry and business is evolving. Society has now reached a point in time when a brick-and-mortar establishment for a retail store is optional, but an online presence is not. Businesses all over the world have scrambled to the digital space, and signs are showing that it is only about to get more crowded and competitive.
E-commerce businesses largely depend on building a strong community but limiting your products within a specific geographic area will keep you from scaling up. It puts your operations in a tight box, and while you have higher chances of gaining quality leads from local SEO, sooner or later you will have to expand your customer base if you want your business to grow.
With more brands shifting to digital platforms, it’s a basic requirement to know your way around the different housekeeping tasks that you need to do. Updating your website is one of the many responsibilities for modern business owners.
Here are four particularly important key performance indicators (KPIs) that you should be tracking to see how your customers are interacting with your website. By knowing these factors, you will better grasp if it’s giving you the results your business needs to succeed.
Are you torn between hiring an in-house marketing team and a full-service marketing agency? While having a dedicated team at the office may seem like a good idea, it also means that you will be taking on more employees and providing benefits for more people. That’s a lot of additional for you to manage, and you won’t even be able to guarantee great results.