The coronavirus continues to affect nations worldwide. Most schools, workplaces, and non-essential businesses were forced to close down to help practise social distancing and prevent more infections. Unfortunately, some of those businesses had filed for bankruptcy, which led to a higher unemployment rate.
This pandemic not only severely damages people’s health but the worldwide economy as well. Some businesses online have temporarily shut down as well since sales are declining, and they can’t afford to provide salaries for their workers.
Most have decided to close down their businesses to keep themselves and their communities safe, but some people rely solely on their businesses to survive, and so they will need to keep it open.
If you’re an online business owner who has no choice but to keep your business going, you should employ tools to help keep your business thriving, even during this time. One of the most cost-effective marketing strategies that you can practise is search engine optimisation (SEO).
Here are three things that you should do to maintain your search engine ranking and continue earning revenue:
1. Level up your SEO game
Since the market is declining, some online businesses are cutting down costs, and some have stopped investing in their SEO efforts to save money for emergencies and daily necessities. Their websites may continue to earn revenue in the following days or weeks, but that will eventually drop as well together with their ranking.
Once their ranking went low, it will allow other businesses to fill up the slots. Therefore, you can take this opportunity to step up your SEO game. Make sure to continue ranking your page, and invest more on your SEO efforts if you have the means.
2. Review the performance of your SEO strategies
If you’ve been doing SEO for a while now, it is a good time to revisit your strategies and see if they are still effective. Check if your keywords are still relevant and if your techniques are up-to-date. You might not know it, but there may be new result-driven SEO trends that you need to learn and apply. If you find some keywords that are not ranking anymore, consider updating content that includes these keywords. Rewrite as needed and replace keywords with relevant ones.
Take this opportunity as well to research new keywords that you can start integrating into your content. You can also invest some time reading or watching SEO teaching guides to help you create new strategies for your website.
3. Create high-quality informational content
Today, SEO doesn’t work by just stuffing keywords on your content. Doing so will only make it awkward to read, and Google knows not to rank those content. Nowadays, people want to read content that is factual and informational.
What you can do is create content that is relevant today. Think of what your customers will most likely want to know during this time and see how you can relate it to your products or services.
Result-driven SEO helps a lot in keeping your business rank online, even in this time of crisis. It may seem unnecessary to invest in SEO services during this time, but know that doing so will benefit your business even after everything went back to “normal.” So, take this opportunity today to work in improving your website and watch it further generate leads and revenue later on.
We provide SEO services in West London, and we can help you rank up your website. Contact us today, and we will be glad to assist you!