Website design is one of the more important factors in running a successful website. Having a colourful and aesthetically pleasing design simply isn’t enough to gain visitors. You must also have a catchy logo, quality content, and good search engine optimisation (SEO). Having to factor all these into the web design is why many businesses prefer hiring a web design company to handle all the particulars.
Beyond these factors, however, a well-planned content layout in your web design is vital to give visitors a good user experience (UX). Having a carefully laid out content allows visitors to quickly scan your content for the information they would need—making their experience faster and worth coming back to.
If you’re having trouble looking for the perfect layout, you can use one of these three basic web design layouts that may best fit your website’s homepage.
The Inverted “L”
Probably one of the most popular web layouts, the inverted “L” is perfect for websites that have tons of information on them. Its design makes users scan through the content from top to bottom, followed by a glance to the left-hand side—thus its name, the inverted “L”. This layout provides visitors with a medium to find important information on your content easily.
This highly popular web layout rides on people’s natural eye movements when visiting a page. The user’s inclination is usually to rest their eyes on the centre of the page, where the bulk of a site’s main information should be.
The reverse “L” layout isn’t as popular with web designers nowadays, but its effectivity still makes it a worthy design. Mostly used for information not necessarily important to the reader, this layout has the main information of a website in the right column or the bottom of your webpage.
The Popularity of User Control
Nowadays, many popular websites employ the strategy of user control. Popular with information-heavy websites, it allows users to filter through the information they’re interested in reading through. This way, visitors can weed out unwanted information and access what they’re looking for quickly. You may use this element to up your UX and provide users with a hand in your website’s functionality.
Define Width Format
Before closing your design layout process, ensure that you know whether to have a fixed-width website or a liquid width format. Fixed width formats make your website appear the same across all platforms, but may cause users with smaller screens to have to utilise horizontal scrolling—which can be a drag for many people. Liquid width format, on the other hand, negates the need for horizontal scrolling by expanding or contracting automatically according to the available space. The drawback, however, is it can cause some excessively wide columns, requiring users to adjust window shape. When employing this format, it is best to define a maximum width to your columns to avoid misalignment on larger screens.
It is highly important to plan and choose your design layout wisely to have the best user experience possible from your website. If you are having trouble with these or want to ensure the best possible outcome and design fit for your website, contact a specialist in web design for help.
We are a digital marketing agency that specialises in web design services for small businesses in London—get in touch with us today to see how we can help.