Doing SEO is comparable to running a marathon. The performance of your content relies heavily on your persistence in adapting to the spontaneous needs of search engines. However, if your usual SEO practices are counterintuitive for its purposes, results won’t show up short-term. This is unfortunate, as by the time you realize your SEO is inefficient, you’ll have already wasted a colossal amount of time and effort.
Here’s a list of four standard SEO practices that kill your site’s performance and should be avoided at all costs:
1. Selecting keywords based on volume and not relevance
In SEO, the common assumption is to target high-volume keywords. However, contrary to what most believe, SEO campaigns that use only high-volume keywords perform worse compared to campaigns targeting relevant keywords instead. Why? High-volume keywords aren’t necessarily related to your content. As such, it is vital to choose keywords that your visitors expect your site to contain.
For example, let’s say you released an article about the health implications of COVID-19 because it’s currently trending. However, you’re a business focused on the pet niche, specifically dogs, and scientists have stated that dogs can’t be affected by the virus. Your visitors might find the content useful, but you’re sending unnecessary traffic to your site, including traffic from people who don’t even own dogs. In the end, instead of upping your conversion rates, you’ll end up increasing your bounce rate, relegating your site lower on the search results.
To remedy this, consult with an SEO agency to choose your keywords more accurately and effectively.
2. Targeting the same keywords across multiple blogs or pages
With SEO, more targeted keywords don’t necessarily translate to better conversion rates. It’s actually best to focus on two or three keywords on a single page alone. Otherwise, your pages will have to compete with each other for a higher ranking in the SERPs.
Stick to one or two pages to highlight specific keywords. As mentioned previously, you’ll need to make sure that these keywords are the appropriate choice for the content as well. In doing so, you’ll easily match the blog content with concerned search queries. To maximize results, it’s best if you ask for help from SEO services to segregate targeted keywords across your content correctly.
3. Disregarding any internal linking within your pages
A successful website works like a spider’s web. Everything should be connected. If you’re not linking your pages with relevant terms in your content, you’re missing out on an excellent opportunity. Remember that for internal link building, you no longer need to have a related search query to have your page visited. Your visitors only need to stumble on a single webpage of yours on SERPs. Then, they can go to your other pages from that single visited page. How awesome is that? Partner with an experienced SEO agency to help you with your internal link building to get the most out of your digital content.
4. Neglecting metrics from other digital platforms
Metrics help marketers determine the right course of action to achieve optimal performance. As such, the data you gathered from other platforms like social media channels and email campaigns should be used as a foundation for your next steps.
Analyzing data helps you uncover a hidden SEO gold mine. Making necessary decisions based on metrics helps boost future marketing engagements, which subsequently increases revenue.
Make no mistake, SEO can be overwhelming for even the most experienced digital marketer. When that happens, take a step back and take a deep breath. To avoid getting stressed out, partner with a results-driven digital agency to handle your SEO for you.
We are a professional SEO agency in London, get in touch with us to see how we can help.