Website Design

4 Reasons to Incorporate a Content-First Web Design - What to Know

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Gurpreet Singh Dhindsa
Website Design

4 Reasons to Incorporate a Content-First Web Design - What to Know

Gurpreet Singh Dhindsa

Knowing the content ahead will enable you to build the right design for your project – that’s how A-List Founder, Jeff Zeldman, started the content-first design philosophy in 2008. 

What is a content-first design?

This is a design approach where the layout and elements are defined first before the actual design is created. This is because most clients want to see a design beforehand for them to imagine how a site or a project will look like. For this reason, it is common to see prototypes or mockups with placeholder texts and images in the project’s early stage. In this process, the actual content comes in the end.

On the other hand, this reality is the exact opposite of what content-first design wants to achieve.

Why is content-first design important?

The approach does not only benefit the designer but it also helps promote a more efficient workflow to benefit the client. In this article, we will share four reasons you should incorporate a content-first web design:

1. It gives an overview of what’s going to happen

Designing becomes easier when the designer knows everything that should be included. This way, the designer can also see the project from a bigger perspective. As a result, they can discern what things would work and what wouldn’t in a single glance and can catch potential problems before they even become real problems.

2. It offers a smoother user flow

Knowing the elements of the blog ahead will allow the designer to create a smoother experience for its web visitors. They can group the related features and design them in a well-ordered manner. However, late requests for additional elements can disrupt the overall user experience. It will also require more time for the designer to incorporate new instructions into an already existing design, which can affect the timeline of web development as well.  

3. It allows the designer to optimise the important features

If your website will feature various quotes from important people, the designer can create a customised layout for this highlight. If you prefer having list articles for your blog, the designer can also provide a better format for the numbered headings of your blog. Not knowing ahead, however, is a missed opportunity to improve your website’s visual design.  

4. It avoids endless back and forth 

Keep in mind that both the client and the designer don’t want endless back and forth of new directions and revisions. Agreeing to a design before starting the project can help prevent this from happening. While changes and tweaks are inevitable during the design process, having an initial design plan will limit drastic changes along the way. Moreover, it can help save vital resources from being wasted, such as funds.


Similar to any other aspect of life, having a plan is better than having none at all because a plan helps you determine what you want to achieve. Although it may change from time to time, it serves as your guide to get you where you’re going. 

When you want to create a better Webflow website design for your brand, try to list down all the elements you need for your site and start from there. In case you change your mind, you don’t have to worry because tweaking details in Webflow is fairly easy compared to other web design tool. If processes become too complicated for you to handle, you can always seek expert help.

If you need a web design that is result-driven, we’re the London-based digital agency you’re looking for. At Vaxa Web, we create a Google preferred user-centred web design, get in touch with us now!

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