4 Tips for improving your E-Commerce Website usability - Our Guide
The landscape of industry and business is evolving. Society has now reached a point in time when a brick-and-mortar establishment for a retail store is optional, but an online presence is not. Businesses all over the world have scrambled to the digital space, and signs are showing that it is only about to get more crowded and competitive.
Building an online storefront might feel like a daunting task. After all, there are plenty of considerations - some of which you might not realise if you are uninitiated to concepts like e-commerce SEO services and so on. At its most basic level, however, what an e-commerce website needs to be is user-friendly, search engine-friendly, intuitive, aesthetically pleasing, and functional.
For the rest of this article, we will go into some in-depth ways you can ensure the success of your e-commerce site or Shopify store development. With no further ado, here they are:
1. Keep navigation simple
One fact of web design when it comes to navigation is true: complexity lessens conversions. The more pages your customers have to sift through to find what they want, the less likely they are to find and buy it. That means your customer should be able to find what they are looking for in as few clicks as possible.
Clear and visible navigation bars on every page can certainly help customers explore your website. It is also important to be as clear and concise as possible by using simple one-word labels of your pages and categories.
Remember: There are plenty of avenues to get creative, and your website navigation is not one of them.
2. Make the checkout process easy
Never get in between your customer and the checkout button. It might be tempting to redirect them to a suggestion page for things to add to their cart, but this is more likely to frustrate your customer than get you a new purchase. They have already decided to buy your product or subscribe to your service; putting one more step between the cart and their payment just puts you at risk of an abandoned cart.
3. Make sure your site loads quickly
The internet has now become such an intensely competitive place that a delay of even just one second in your e-commerce website’s loading time can cause a whopping seven per cent drop in your conversions. This could be thousands and thousands of pounds lost all because of one solitary second.
Make sure you sign up with a trusted and vetted hosting company so that your website can run quickly and smoothly.
4. Automate your search
It should go without saying that users should have the ability to search through your website. That is, after all, the normal path a user takes. They land on your website, type something into the search bar, find the product, and then buy it.
To make this even more convenient for them, upgrade your search feature to have auto-complete functionality. It can help them find what they are looking for and suggest other related products and accessories they might be interested in.
The user experience is one of the most important things you need to take into account in e-commerce website or Shopify store development. The easier your website is to use, the easier the user will get to your payment page. As a good rule of thumb, always remember: The faster a user can get to what they want, the more likely they are to buy it.
If you’re looking for a full-service digital agency in London, send us a message at Vaxaweb. We have the capacity to help your e-commerce business soar to greater heights.