5 Easy Ways to Optimise Your Website Design for SEO
Attractive and easy to navigate websites are crucial to businesses. It serves as an all-in-one resource for your customers to learn more about you and your products or services. It’s not enough to have a visually appealing website—if the user experience leaves a lot left to be desired, this can take a toll on your business. This is why it’s important to make sure that the content, design, and software on your website are optimised for SEO.
SEO is important in bringing traffic to your website, which is why this must be kept in mind when designing it accordingly. It has to be user-friendly and appealing so encourage customers to return. With that said, here are three ways to design your website:
1 - Use Clean Code
While it may be tempting to spice up your website with extra code, this may compromise the cleanliness of your website and may interfere with your content. It’s important to make sure that your website’s code remains clean all throughout; it may accumulate excess code over time thanks to different website modifications, which can extensively slow down your website.
Keeping your website on clean code will make it easy to maintain and read, as this eliminates clutter that would take your customer’s attention away from the core of your page.
One way to do this is to regularly comb over your site’s code for broken and unpaired tags and invalid URLs. This will help you optimise your website’s user experience. Broken links often affect a customer’s perception of the website, and may give them the impression that your website isn’t well maintained.
2 - Make It Mobile-Friendly
Most people don’t have access to their computers all the time, which is why it’s important to make sure your website is compatible with all devices. The most well-performing websites are those that can be seamlessly accessed throughout different devices. This is because Google’s algorithm prioritises website design and structure that are user-oriented and regularly updates itself to maintain this.
Your website must be displaying properly wherever it’s accessed, whether it’s a tablet, a laptop, or a smartphone. If it looks skewed or awkward on a device, this is guaranteed to cause your ranking on search engines to drop. People will be less inclined to visit your website if they can’t access the content, after all.
3 - Provide Alt Texts on Your Images
When you conceptualise the design of your website, you must also factor in the presentation of content and visual elements, like images. Adding alt texts to your images are incredibly important, as it describes the content of an image to viewers who may not be able to see them. This can be due to several things, like a bad Internet connection or a problem in the server. Alt texts make your website more accessible to viewers, which would encourage users to stay on your website or return to it.
When writing alt texts, it’s also crucial to caption these according to SEO compatibility. It will make the design of your website much more cohesive and will also give you more opportunities to rank higher on search engines.
4 - Build A Strong Internal Link Structure
If you want your users to browse for a while, you need to ensure that they can find what they need. One way to do that is to internally link pages and posts where they can benefit the reader. For instance, if one of your blog posts is referencing a product you offer, link it to the product page. If a certain technique you mention on one page can benefit from another post that discusses it in more detail, link the two.
Building a strong internal link structure benefits not only users, but also search engines. Doing so allows search engines to crawl your site more efficiently and identify the most important pages, allowing them to be indexed.
5 - Indicate Importance With Headers And Subheaders
Headers make it easy for search engines and humans alike to understand the structure of a page in a glance. If you have yet to optimize your website’s content with the proper headers, you could be inhibiting its growth!
H1 headers are known as title headers and are best used for the title of the page. They should include the main keyword you’re looking to rank for. H2 headers are still for titles, but they usually label sections instead of the overall topic of the page. Keywords are valuable here as well!
H3, H4, and H5 headings are usually used for subheaders and further break sections down into smaller subsections. With their use, you’ll make it easy for crawlers to identify the most important parts of your content. Human users love proper header and subheader usage as well because these organizational markers make it easier to sift through a page and find relevant information.
Web Design And SEO Go Hand-In-Hand
By now, it’s probably clear that web design and SEO are more closely related than you’d think. That’s why working with a results-driven designer that understands search engine optimization is imperative. With their help, you’ll be able to position your site for success, assured that it appeals to search engines and human eyes alike.
Whether you’re designing a new SEO-friendly website or looking to optimize your existing one, consider looking for an expert to work with. Digital marketing experts today are tasked with keeping up with the latest industry updates, meaning they’ll apply any changes to your site and ensure you’re up-to-date. Their services are invaluable and could mean the difference between a first-page ranking and a site that’s lost in the SERPs!
Website design is an incredibly important part of your overarching SEO strategy. If your site is created with the user in mind, then it will encourage them to return, as they had a memorable and pleasant browsing experience. The five tips above are guaranteed to help boost your rankings and SEO, which will definitely help your business thrive and expand.
Keep in mind, though, that these tips are far from exhaustive. For a website geared for growth, consider working with website design and SEO experts like those at Vaxa Web.
Vaxa Web is a result driven digital and SEO agency based in West London. We specialise in digital marketing, website design and branding, and graphic design. We pride ourselves in working closely with clients to deliver comprehensive strategic design and marketing plans that actually work. Have something we can help you with? Get in touch with us today!