Search engines continue to change, making business owners more particular with their SEO strategies, especially the type of content they create. The good news is, things have changed; search engines often give hints about the types of content they want, which business owners can unearth via simple research.

Here are some of the most common content types that search engines love:

1. Long-Form

Long-form content makes you look like an expert, which increases the chances of people engaging with you and sharing your content. The more shares you get, the better it is for your search engine rankings.

Content pieces must be a minimum of 1,200 words, but writers should aim for more. While no one really knows Google’s algorithm, long-form content seems to be one of the most common types of content Google loves the most.

2. Blog Posts With Keyword Phrases

Google is doing more content analysis these days to know what your business is all about. If you use a single keyword or phrase several times in your content, you may not be able to get the results you want.

Another thing is, Google searches for synonyms, and it will derive the same meaning from phrases. With this, you need to optimise your blog posts for meaning instead of a specific word or phrase.

3. Evergreen Content

You might have noticed that some articles that are a couple of years old are still on the first page of the SERPs. This is because they remain relevant due to their evergreen content. Sure, evergreen content takes more time and effort to make, but it’s worth it.

To create evergreen content, consider these elements:

  • High-quality content that is useful and valuable to the audience
  • Relates to the needs of your audience
  • Features engaging headline
  • Content that will keep the user reading or viewing it for a while
  • High readability
  • Shouldn’t lose relevance quickly

4. Interactive Content

Interactive content is popular, and you have probably seen it on social media platforms. This type of content includes quizzes and surveys. It’s a good type of content because it allows your audience to actively participate in your content, making them stay longer and share your content with their communities. In turn, this makes search engines happy.

5. Lists

You can never go wrong with a listicle. Choose a topic and then the number of items you need to include. When you create a list, always use simple language and have a short intro and conclusion. Also, there is no ideal number for your list. You only need to make sure each item is detailed and relevant to your topic.


Indeed, content is king, and it will forever be. Your content is a huge part of your SEO strategy and your overall success as a business owner. Knowing the most common content types that search engines love is crucial. Use this information to craft valuable content that will bring value to your audience and make search engines happy. With the right type of content, you increase your chances of getting ranked higher on the SERPs.

Vaxa Web offers result-driven SEO in the UK. We specialise in building and delivering comprehensive strategic design, development and marketing plans. Contact us today.

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