Digital Marketing

A Beginner's Guide to Understanding User-Centred Design

Post by
Gurpreet Singh Dhindsa

For many of the UK designers, one of the biggest challenges they face is the need to continuously innovate to provide clear-cut solutions to evolving problems.

Thanks to the advent of technology and shifting consumer preferences, it has become much more imperative to proactively improve one’s design to best suit the needs of consumers. In the case of websites that cater to highly-competitive niches, building a proper web design that best suits the needs of one’s visitors is essential because one dissatisfactory experience can mean lost profit.

With today’s users and consumers having to be adjusted to instead of the other way around, finding new ways to innovate and provide a satisfying user experience UX is greater than ever. Fortunately, taking on the ever-growing challenge of matching up with rising standards can easily be done with the help of one problem-solving method: user-centred design (UCD).


A quick introduction to user-centred design

Best defined as an effective approach towards developing improved UX solutions, UCD revolves around the human psyche to generate data that is truly user-centred.

By using several tools, design acumen, and practices, the problem-solving method helps generate answers that are best tailored to the individual needs of every visitor. UCD itself runs on the essential practice of understanding the customers that you’re trying to reach while taking key findings and putting together a visual experience that converts.

Although adopting this method may result in a few unorthodox answers and findings along the way, designing from the perspective of your users will undoubtedly lead to greater results in the long run. By taking the time to build your visual experience with a certain degree of empathy, you can deliver high-performing prototypes that will be deemed satisfactory enough to convert and sell, unlike ever before. 


How you can begin designing with empathy

Generally, the main principles of user-centred design entail making design decisions based on the very need and want of current and target users. In most cases, this approach requires any designer to follow a specific value system that contains the following elements:


  1. Empathy
  2. Optimism
  3. Well-rounded iterations
  4. Creative confidence
  5. A strong belief in creating one’s work
  6. Acceptance of ambiguity
  7. Greater learning from failure


How does the standard UCD process look like?

With regards to a standard flow, UCD entails going through six steps in most cases. This makes it a quicker process to follow as opposed to other highly-detailed, yet ineffective processes.

To begin the entire process, you’ll have to specify the context in which users visit your website while delving into their needs when dealing with websites like yours. After you’ve managed to get all the basics down, you’ll have to specify your business’s requirements, which will match up to the needs and context mentioned previously. 

By the time you’ve considered all the essential details, you’ll need to start building design solutions that meet your users’ needs, the use context website, and the specified business requirements. This particular process covers everything from your rough concept and drafts all the way to the finished design itself.

Now that you’ve got your design solutions, you’ll need to test them one by one and get specific feedback based on the objective of what satisfies the preferences of your users the most. Alongside your usability testing, you’ll have to add the finishing touches to the product by developing further based on key findings, eventually creating an iteration that you can deliver right away.

Finally, once you’ve followed the past steps, the only phase left to take care of is the task of deploying your products after you’ve made the last few evaluations of the entire product! 


Conclusion

When used correctly, user-centred design can easily be a gamechanger in your current digital marketing strategy and effectively bring the best out of your own website without fail. By following this quick guide, you’ll be able to see astounding results in no time thanks to the power of empathy and a consumer-specific design approach! 

Looking to help build your website and ensure its success with the help of result-driven web design and SEO services? Get in touch today to see how our web design and SEO service experts in London can help! 


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