If you’re a marketer or a business owner, you’re probably familiar with SEO already. As you know, it’s a very useful marketing strategy to make your website rank higher on the search engine results. We’re pretty sure that you’re also aware that you need to have the perfect keywords for your SEO to work. So, finding the right keywords will be your main challenge. 

In this article, we will tell you how you can find the perfect keywords for your SEO. That is by knowing more about search intent as it has a significant influence in coming up with the ideal keyword for your website. Read on as we will tell you everything about search intent. 

What Is Search Intent? 

Let’s define what search intent is. Search intent refers to the users’ purpose in searching. It talks about the reason of the users why they are conducting the specific search. For example, when the user types “What is the meaning of search intent” in the search box, their search intent is to be informed because they want an answer to the question. There are other different types of search intent aside from informational intent, which we will discuss later. 

How Does Search Intent Affect SEO?

As mentioned, search intent has a significant impact on your SEO because Google ranks pages that best fit the users’ search terms and search intent. They have improved their algorithm to be able to determine the search intent of the people. That’s why you need to factor in the people’s intent all the time when creating your keywords. 

What Are the Different Types of Search Intent?

As mentioned, there are different types of users’ search intent. Here are the most common search intents that most people have: 

1. Informational Intent

This intent is the one that we discussed earlier. It’s when people want to be informed about a particular topic. They search because they want to get information that can help them. Users already have a question in mind, and they are looking for answers through searching in Google. 

2. Navigational Intent

Navigational intent is when people want to visit a specific website. This intent may be hard to hit, especially for startup businesses, because the brand needs to work on their brand awareness before they can make people search for their website. However, this can only work in your organic traffic’s favor if the user already knows your site and wants to access it.

3. Transactional Intent

Transactional intent is when people want to buy something over the internet. They browse the web because they are looking for the best item to purchase. 


The words that people use in their searches can serve as your inspiration to formulate the right keyword for your website. You have to know their search intent that will relate to what your business offers so you can gain a chance to rank higher on the search engine results page. By knowing their search intent, you can make your SEO more effective. If your SEO is effective, you can gain more website traffic and increase your brand awareness and sales. 

If you are looking for the best SEO consultant in London to help you optimise your content for search intent, Vaxa Web is what you’re searching for! We are a professional team that specialises in branding, graphic design, website design, SEO and digital marketing. Contact us today to learn how we can help you! 

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