Best SEO Practices Outside of Google: What to Know
Whenever we’re on the topic of search engine optimisation, the techniques discussed focus on how to gear your content towards people using Google. It is no secret that it is the number one search engine almost everywhere, dominating America, the UK and several other countries, after all.
However, that’s not the only search engine on the market. Bing, Yahoo, Baidu and all others have their own pool of users. It’s important for companies to recognise the importance of pandering to these groups to maximise the results of their digital marketing efforts.
There are many great SEO practices that would work great on other search engine algorithms aside from Google. Contact a skilled team who would be able to help in executing these tips:
Focus on Location
As mentioned above, Google does dominate many locations all across the globe. However, one key country that doesn’t utilise Google is China. With so many potential customers there, it’s good to curate content for Baidu and the search engines used by people there instead.
Another considerable country that has blocked Google functions in Russia. Yandex is the primary search engine used by a majority of the market. By specifying the location of your website and content, your business can tap into those markets. This is a must for any B2B or B2C companies who are looking to pander to a worldwide audience.
Cite the Industry
If you’re in a business that’s trying to cater to a certain industry sector, it’d be best to be explicit and mention them, as it can make an impact on search engines. Most web developers may gravitate towards Bing due to Microsoft’s ability to feature code.
Bing and Yahoo have generally been strong when it comes to education and any browser searches related to that. Additionally, automotive and telecommunication topics have been great for users on these search engines.
Optimise for Other Devices
The device that a potential site visitor uses can greatly affect what browser they have and, as a result, what search engine they use. Although there are millions of Android smartphone users that have Google, that doesn’t exclude that they may use other kinds of devices.
For PC, it’s a completely different ballgame. Those on different operating systems like Microsoft or Apple’s iOS may find it easier to utilise other browsers like Internet Explorer and Safari. Bing is the default search engine for most computers, while Apple products with Safari lets the user choose what to set as the default.
Work Around Privacy Restrictions
Aside from creating content for those search engines that are considered second in popularity to Google, try to consider the private search engines as well. DuckDuckGo, StartPage and similar browsers have a big pool of users that conduct millions of searches a day.
To increase your traffic for users on these search engines, consult a digital marketing professional on how you can work around those privacy settings. They should have enough information regarding other people’s online’s behaviour and how to use that in your favour.
Most of these techniques don’t exclusively make an impact on Yahoo, Bing and the like though, as they’re sure to affect your Google search ranking tool. Scaling up your reach is the goal. These four practices should be able to give you a headstart in doing just that.
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