As a business owner, having a website for your brand is extremely important. This is because your website will serve as your space in the vast digital marketplace where consumers will go to find products that will solve their problems and find relevant content that will give them valuable insight.
However, building a website design for small businesses can be quite daunting since there are many factors that you need to consider and some decisions you have to make regarding its design. You have to decide whether you need a custom website or if a template website would work well for your brand.
Because of those two options and since website templates are available, many ask why they need to pay for a web developer for a custom website when you can buy a template instead. If you're curious about the answer, keep reading. Here, we'll give you a comparison to help you decide which is best for your brand. Let's get to it!
Custom website design
Advantages of having a custom website design
One of the biggest advantages you get from having a custom web design is that it will set your brand apart from the other brands in the marketplace. Since going digital, brands are more competitive and are finding better solutions to stand out from the crowd.
Another advantage that you get from having a custom web design is that you can easily incorporate your branding in all its pages. Having your branding infused in your website will help promote brand recall, improve your credibility and boost your online reputation.
Disadvantages of having a custom website design
Having a custom website design made can cost more money than using a template website design. Besides that, creating a custom website can also take much more time to build, and because of its complexity, your website may experience some delays because you can launch it.
However, if you work with a reliable digital agency that offers website design services, you can carefully create a proper timeline and budget, so that you can get the unique website you envisioned.
Template website design
Advantages of template website design
One of the notable advantages of using a website template is that it has a shorter development cycle. With that, you'll also be paying much less, which could be great if you're on a tight budget.
Besides that, using a template website won't require you to be a code master and deal with HTML and CSS.
Disadvantages of template website design
One of the apparent disadvantages of using a template website design is that it's readily available for anyone online, increasing the chances of having the same website design as your competitors and other businesses. This can significantly affect your brand's online reputation, presence and brand recall.
Additionally, template web designs aren't designed with SEO techniques in mind. Because of this, your online ranking can be affected. Besides SEO, another issue you can experience would be poor support and low browser compatibility.
Which one is better for me?
If you want to focus on having a scalable, SEO-friendly site and if you want your website to stand out in the digital marketplace, get a custom website design.
However, if you're on a tight budget and want to invest more time for the project and if you're not sure if your brand will benefit from having a website, consider getting a template website design instead.
Every business has different needs, and whatever your brand needs to stand out in the digital marketplace, that's what you need to go for. If you have the budget and time, consider investing in a custom website design for small businesses. But if you want to test the waters and see if your brand needs a site, you can start with a template.
If you're thinking of getting a custom website design for your small business, you need to work with a team of experts who are passionate about design and functionality. The team at Vax Web can help you with this. We offer comprehensive strategic design, development, marketing plans, graphic design, website design, SEO and other digital marketing services. Book a meeting with us today!