Dwell Time is the Web Design Metric You Might Be Ignoring
It's one thing to include Search Engine Optimisation (SEO) in your marketing budget; it's another to make sure you're doing it correctly. If you are unaware of your website’s metrics or neglect them entirely, investing in search optimisation will be unproductive.
You must identify the ranking elements where your efforts fall short when assessing the success of your SEO campaigns. Dwell time is a metric that might help you better your strategy. What to know how? Keep reading to find out!
What is Dwell Time?
Your dwell time is the amount of time you spend on a page after accessing the search engine results pages and before returning to the same Search Engine Results Pages (SERPs). If you click on a link from the SERPs, stay on the page for two minutes, then return, your dwell time will be two minutes. Therefore, the SERPs serve as the bookends for your dwell time.
It's helpful to understand the intricacies of other related concepts like "time on page" and "bounce rate" while looking at dwell time. When a visitor initially clicks to enter a page and then clicks again to exit the same page, this is referred to as page time.
It makes no difference where the users go. The percentage of times a visitor clicks on just one page on your website, also known as single-page sessions, is referred to as the bounce rate. Returning to the SERPs or closing the tab—regardless of how long the visitor spends on the page—increases the bounce rate.
Both page time and bounce rate can indicate whether visitors found what they were looking for on your site. Dwell time, on the other hand, has more significant ramifications. If a visitor returns to the SERPs after viewing your website, it suggests they couldn't find what they were looking for. Two to four minutes is a good dwell time; strive for these figures for your site.
How to Improve Your Site’s Average Dwell Time
If you want to increase the number of time users spend on your pages, you should consider hiring SEO services.
But if you have the time to do that, you can start by understanding how to measure dwell time. After that, you may evaluate each page and ask yourself critical questions after receiving the dwell duration of specific pages. You'll be sure to boost your website's metrics if you investigate and consider the relevance of dwell time in your SEO study. Here are a few tips that may help you:
1 - Create More In-Depth Articles
Logic dictates that readers will have to remain longer to read it all if you put more stuff on a page. Some website owners find that by publishing some valuable long-form articles (typically 2,000 words), dwell time inevitably increases. But just because your content is lengthy does not guarantee that readers will read it. People are more likely to remain and read more if you have a strong introduction and intriguing proposition. That said, for some industries, shorter articles that answer a particular query work better. An SEO company can help you determine what works best for your site.
Quality is essential in addition to quantity. If a user is disappointed after reading the first two paragraphs (or phrases!) of your content, they will go. Your rankings will suffer as a result of this behaviour. Give readers extra reasons to stick around by publishing well-researched articles with links to reputable, authoritative sources. Ensure that the experience is user-friendly.
2 - Don't Underestimate the Importance of User Experience
Aside from headings and subheadings, there are a few more things you can do to create a great user experience for your visitors. Here are some factors that contribute to a positive UX:
- Use bullets and lists to format the document.
- Reduce the page load time.
- Check the compatibility of your browser.
- Provide a smooth navigating experience.
- Prioritise mobile-friendliness.
3 - Strategise Internal Links
Creating a journey across internal pages will keep visitors on your site for longer. Don't allow users to read one article and then leave your site without seeing other sites—look at your pages and see which ones tell a story when linked together. When you capture a person's attention with one great piece, connecting them to a second and eventually a third becomes easier.
The Bottom Line
It takes time and a lot of testing to do good SEO. You will miss out on delivering more value to your audience if you do not study your stats. Looking into the figures for dwell time, page time, and bounce rate will help identify trends that you can use to further your business.
Do you feel that your website isn't bringing in the revenue you'd like? Do you want to improve your search ranking by utilising onsite characteristics such as dwell time? You can benefit from a full-service agency in London. Let our eCommerce SEO services in London assist you! Please get in touch with us to learn more about how we can help your company.