Attracting customers is one of your top priorities when running a new online store. To achieve that, you have to encourage them to visit and browse your website. This means you have to create a strong game plan to break away from the competition to get leads and convert them into customers. While there is no one-size-fits-all approach in marketing, here are some tips you can take to drive organic traffic to your E-commerce site:
Incorporate SEO into Your Marketing Strategy
According to studies, 25 per cent of clicks go to the first search result on search engines. For this reason, you need to improve your Search Engine Optimisation (SEO) to gain conversion-heavy website traffic and finally show up on the coveted first page of search engines. You can do this by including engaging meta descriptions on every webpage, optimising your site structure, incorporating long-tail keywords into your webpages, and strategically writing titles containing targeted keywords.
Building consistent web traffic is a long-term process, so don’t expect to get your desired results overnight. If you need help getting more traffic for years to come and eventually increase your visitor conversion and retention rate, seek SEO services.
Use Social Media Marketing
There are over 3.6 billion social media users that continue to grow to this day, and some of them may be looking for your company’s products or services. This makes social media marketing effective to get organic traffic to your E-commerce site. Since every platform caters to a different kind of audience, make sure you use the right social media app or website that suits your business.
Instead of promoting what you offer on the platform with the most users, research the platform your target market frequently visits to get higher conversions. For example, if you prefer partnering with content creators and influencers, choose Instagram to raise awareness about your brand. Also, don’t forget to consider how you reach and market to your customers.
Host Contests or Giveaways
When you are just starting out in the E-commerce industry, one of the best ways to increase brand awareness is to offer free products or services. Hosting contests, giveaways, or sweepstakes can help you collect new leads, increase your social media followers, and gain new members for your email list. You can use different methods to do this, but social media shares can ensure your brand goes as viral as possible.
Use Referral Marketing to Your Advantage
Over 80 per cent of customers say that their acquaintances impact their purchasing decisions. For this reason, don’t underestimate the power of referral programs. To implement one, set up a way for your customers to recommend your products or services and leave reviews. This is even more effective if you offer valuable incentives. For example, you can offer a discount plus free shipping for the next purchase of customers who referred their friend or family member.
Now that most users shop online, your new online store has a huge number of potential customers. You just need to find the right ways to attract them and boost organic traffic. To do this, leverage the hacks in this guide in the best possible way and hire experienced marketing professionals.
If you need E-commerce SEO services in London, reach out to Vaxweb. We run a full-service agency to help with organic traffic and offer other solutions, like digital marketing, branding, graphic design, and web design. Contact us to learn more about how we can help you!