Digital Marketing

How to Develop a Strong Marketing Strategy for Your Website - Our Guide

Post by
Gurpreet Singh Dhindsa
Digital Marketing

How to Develop a Strong Marketing Strategy for Your Website - Our Guide

Gurpreet Singh Dhindsa

Many business owners and marketers tend to focus on aesthetics when designing their web pages in an attempt to attract more audiences. However, an effective and naturally attractive website should go beyond aesthetics; all of its elements should be functional as much as possible.

That is why companies must have a well-thought-out marketing strategy even before tackling website design. Doing this allows them to have a broader outlook on how they want their website to succeed. It will also guide them to stay in line with their goals and objectives to ultimately come up with a results-driven website design.

To do that, marketers should follow a three-step process, which includes the following:

1. Discovery Phase

Like in any other project, research is the fundamental first step. During this stage, you should perform extensive research about how your industry works and how you want your business to thrive. You should study the competitive landscape of your niche to fully formulate a strong and effective marketing strategy.

In this phase, you should perform the following:

  • Engage in competitive, deep-analysis research
  • Examine the current website metrics
  • Set up several meetings with your stakeholders

2. Strategy Phase

During this phase, you want your gathered insights to turn into legitimate recommendations to form creative and functional design elements in your eCommerce website design. Your goal here is to make sure that every element in your page has a function and will lead your visitors to your content or products and services.

In this phase, you should perform the following:

  • Create a channel that will reflect your buyers’ journey as well as their decision-making process
  • Plan out how will you guide your buyers throughout your website from awareness, interest, considerations, and finally, conversion

As a marketer, you should always remember to place conversion points at the top, middle, and bottom portions of your website design. Doing so will better ensure that your visitors will follow through with actions that benefit your business.

3. Informational Stage

In this phase, your marketing strategy plan becomes more specific as you expect your buyers to become more serious about their purchase. You should bring your ideas to life by collaborating with various informational and visual experts. Take this opportunity as well to test your designs before launching them.

In this phase, you should perform the following:

  • Initiate a cross-departmental collaboration with the experts in your company for feasible recommendations
  • Collaborate with the information architecture team to design effective navigation pathways in your eCommerce website design
  • Hire a graphic designer to conceptualize your branding and visualize your result-driven website design
  • Create mockup designs of your logo and website content


When designing your eCommerce website, you should make sure that each element has a function and is supported by your company’s goals and objectives. Your goal should go beyond attracting visitors to your website. You should develop a web design strategy that will encourage them to keep coming back to your site. That is why it is crucial to perform in-depth research and collaborate with experts to achieve a result-driven website design.

If you are looking for website design in West London, get in touch with us today. We help businesses thrive on the internet by offering expert web design services and SEO services.

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