With more brands shifting to digital platforms, it’s a basic requirement to know your way around the different housekeeping tasks that you need to do. Updating your website is one of the many responsibilities for modern business owners.
Website redesigns are costly projects, which is why companies dedicate entire teams in managing, maintaining, and updating their sites. However, it can be a trivial issue for many company owners to know the best time to overhaul their website. If you misalign your timing, it could have a negative impact on your site’s current standing.
Adapting to an ever-evolving consumer base
In managing your website, you should know how your site’s customer impact and search engine ranking can affect your site’s accessibility. Business owners need to continually update their site to adjust to the needs of their consumers. Besides dealing with your consumers’ preferences, you also need to consider if your current content is fit for search engine web crawlers. The blend of these factors gives you an idea of what areas of your site require fixing or if you need a complete overhaul.
If you’re unsure if your site needs a revamp, here are five warning signs you should watch out for:
1. Your website pages contain outdated information
The simplest way to assess if your websites require updating is if you’re about to revamp your business models. A recurring mistake that amateur and veteran entrepreneurs commit is having inconsistencies in their digital platforms. It can range from having an outdated company landline to unavailable services pages. These obsolete information can frustrate and confuse your customers. It would be best if you align your online platforms with the changes in your business’s details.
Besides your company information, you should also double-check your content for citations and external linking. If the data you have is inconsistent with the changes in your sources or industry updates, you should remove or revise them. Keeping inaccurate posts and deadlinks on your sites affects your search engine rankings and damages the credibility of your brand.
2. You have content that requires frequent updates
Making small but noticeable changes to your site will make it look fresh and inviting to explore. You won’t always have to make a website revamp to make changes to it. For example, you don’t have to update your homepage. However, you could update your ad banners from time to time to highlight different promos and discounts.
Some features in your site will require more frequent updates than others. For example, an effective eCommerce website design frequently highlights special offers to entice new and current users. If you feature a blog, you should update it at least once a week to increase your posting frequencies for search engine web crawlers. When making these changes, you should always link it with your social media profiles or feature them in your email newsletters. Doing so incentivises your current followers and subscribers to check out your site, driving them into your sales funnel.
3. Your site doesn’t have optimised content
Many companies use their websites as a digital portfolio for their potential customers. It’s a useful marketing tool to encourage online viewers to know more about the products and services that you offer. Unfortunately, many business owners are unfamiliar with optimising their site’s content.
Custom website design gives you the variability to go beyond typical web hosting limitations. There are different methods to introduce your brand, from sharing customer testimonials to highlighting video presentations about your services. Your choice of media will vary depending on your industry, with some being more effective than others. Regardless of what type of content you offer, you should make sure that your potential customers can view it adequately. Among the typical issues concerning content optimisation is massive files that lead to slow site load times.
You should make sure that your web development team knows how to optimise your images, videos, and other content. Having a capable monitoring team enables your site to avoid higher bounce rates and negative user feedback. Like the tools you use for your business, you should always keep your website with updated plugins and pages so that you won’t run into incompatibility issues.
4. You receive frequent concerns from unsatisfied customers
Designing a website isn’t just about making a hub for your business’s content. It should mainly provide a seamless interaction between customer and service provider. Unsatisfied customers can damage your brand’s credibility and reliability. You need to ensure that your site’s features work well for your online users’ needs. Listed below are some questions you should ask yourself about your site's efficiency.
- Is your site easy to navigate?
- Are your photos, videos, and other media optimised?
- Do you have slow loading times?
- Are there missing information on your website?
- Do customers have suggestions to improve your site’s features?
Remember that the best way to develop a healthy relationship with your consumers is by being a receptive company. It would be best if you make it easier for your customers to leave comments, ratings, and suggestions about your current business practices. It’s a reality that you can’t give a perfect site experience. Nevertheless, online users love a brand that knows how to listen and own up to their mistakes. Instead of trying to be a stubborn perfectionist, you should be humble in accepting your service’s weaknesses and learning to adapt to better systems.
5. You’re unaware of SEO updates
The digital age allows modern consumers to use two primary mediums to access information: social media networks and search engines. Many online businesses utilise Search Engine Optimisation (SEO) to improve their brand’s online visibility on these two mediums. Google’s standards for ranking pages on their results pages adjust and continuously evolve to accommodate consumers’ ever-changing online behaviour. Because of that, you should pay attention to SEO updates so you can improve your marketing practices to match the preferred methods.
If there’s a recent update, you should first double-check your website if you need to update content and site layouts. Additionally, you must adjust your ongoing and future marketing campaigns accordingly using Google’s SEO patch as a reference.
One of the many responsibilities you have when running a website is to ensure that your site maintains a high frequency of online visibility. If you want to stay relevant and accessible, you should post fresh content, update your site’s information, and introduce diverse media to attract new customers. These are small but simple ways to revamp your website to gain a higher customer base. However, if your in-house team is facing difficulties, you should outsource web design services to optimise your sites.
Vaxaweb is a results-driven digital agency in West London that can partner up with your business to expand your brand’s online visibility. We will collaborate with you to make custom website designs, digital marketing campaigns, SEO strategies, and more. Get in touch with us today, and we’ll enhance your company’s branding efforts!