While stuffing your website with keywords is an SEO tactic that may have worked many years ago, today's digital landscape has made that no longer the case. Now, many other factors can affect your website's SEO, and the chances are that you will be left in the dust if you don't know how to keep up.
That being said, you may assume that all SEO activities can be combined into one strategy. While there is nothing wrong about looking at it that way, it helps to know that there are two types of SEO: on-page and off-page. Both will help in boosting your website's rank, but they go about doing so quite differently.
Here are the differences between on-page and off-page SEO.
What is on-page SEO?
As the name implies, on-page SEO revolves around tactics that directly affect your website to improve its rank. There are many tactics that you may have already employed that count as on-page SEO, such as incorporating keywords into your content, headlines, meta descriptions.
One of the most popular tactics in on-page SEO is keywords. Keyword optimisation is still much a part of every SEO strategy used by most companies, and it has been around for many years. However, long-tail keywords are becoming more critical due to the many updates in search engine algorithms. That is because these algorithms are more focused on niches, which means businesses don't have to face as much competition to reach their audience.
With these long-tail keywords in hand, you can take advantage of on-page SEO by including them in your content. This allows people to quickly discover your content that provides relevant information to their queries.
What is off-page SEO?
As you may have guessed, off-page SEO refers to any SEO efforts that happen off your website. This kind of SEO drives more attention to your website and increases your brand awareness. Many tactics also revolve around off-page SEO, such as promoting on social media and improving your domain authority.
Of all the tactics under off-page SEO, the most popular is the use of backlinks and social media. Backlinks let you link your content from other websites, exposing your brand to audiences that may have never heard of you. A great way to do this is through guest blogging, where you post content on someone else's blog and lead it straight back to you.
As for social media, posts there also attract a lot of attention. With millions of people surfing social media platforms daily, any effort to promote your products there will bring attention back to your website.
With on-page and off-page SEO efforts working together, you can generate more traffic to your site, increasing brand awareness and improving your SEO. Take the time to discover the strategies from both sides of SEO to integrate into your SEO strategy. While it will take some trial and error to identify what works and what does not, being successful means that your website becomes successful as well. With a high-ranking website, you gain more organic visits and build trust among your audience to boost your business' growth.
Are you trying to improve your on-page and off-page SEO with the help of an SEO agency? Vaxaweb is a digital agency in the UK that provides various services from graphic design to SEO. Work with us today and improve your SEO strategy!