Website Design

Planning for a Website Redesign - Our Guide

Post by
Gurpreet Singh Dhindsa

If you have a website, it's always good practice to update it regularly. Just because it exists doesn't mean you have to let it be. Considering most people search for information online these days, it's in your company's best interest to update your site with the latest about your products and services. At times, doing so means a complete redesigning and overhaul is essential.

When it comes to custom website design projects, the first thing you have to figure out is your budget, and then find a reputable agency offering web design services. These professionals will then design and develop an updated website while you plan for its launch. While this process can be daunting, you can execute it correctly with a bit of guidance. This quick guide to website redesigning aims to offer some semblance of assistance to make your redesign project go fuss-free.


Should I redesign my website?

You don't always have to undergo a complete rehaul, but you will benefit from a redesign in the case that your website exhibits at least one of the following symptoms:

  • Unresponsive design: Your website cannot be displayed on all devices. People using smartphones or tablets are unable to view your site as well as they could on a desktop computer.
  • Outdated design: Your website is clunky and hard for anyone to navigate. Having an outdated design can result in losing a user's trust in your site, brand, and products or services.
  • User complaints: If you find that many of your visitors are complaining about your site's functionality, it may mean that you're due for a redesign.
  • Low conversions: As a business, your goal is to generate revenue and secure as many conversions as possible. An outdated or unresponsive website may contribute to low sales. When you undergo a redesign, you can lessen your bounce rates and decrease load times. You can also improve the user experience significantly.

It should be noted that not every issue on your website demands an overhaul. Sometimes, all it takes are a few quick fixes to repair the problem. If you're unsure about whether your website needs a redesign or just minor repairs, ask the opinion of a professional web design company, ideally a result-driven digital agency, to find out what your next steps should be.


Things to do when planning for a redesign


Choose a company that listens to your ideas.

A good web design company is one that values and considers your ideas instead of imposing theirs. Since you're an expert within your own industry and are more knowledgeable about what you're selling, you have a good idea of how to present your product or service to potential consumers. No one knows your business better than you do, and the agency you're working with needs to respect that. If they don't listen to your ideas, then you probably don't want to work with them. With that said, you don't want to work with a yes man, either. While you know your business by heart, your website still needs to be designed by someone who's adept at design. You will not be getting your money's worth if the web design agency only creates the website you dictate. 


Create a swipe file or a mood board. 

When you already found a company that you want to work with, the next thing you want to do is to create a swipe file or a mood board that contains a list of sites your company likes and want to emulate. This will serve as a useful reference for designers, giving them a better picture of what your vision is. You have the option to focus on websites in or outside your industry, but it helps to include some sites belonging in your sector—ideally, those that can highlight design features that would benefit your business. 


Check your competition.

Aside from preparing your swipe file, it would be worth checking out some competitor sites. Doing a competitor web design analysis can help your team create a design that takes advantage of your competitor's pain points. For instance, if your competitor's site loads slowly, you can prioritize the speed of your site during the redesign process to help you provide the best possible user experience for the visitors. 


Conclusion

Redesigning a site may be daunting at first, but as long as you do your due diligence, then your project will most likely be a success. Should you find that you're ready for a rehaul, contact a professional agency to digital agency to help you with your website design.

We’re a results-driven digital agency based in London that can help you achieve your digital marketing goals. Get in touch with us today to see how we can help.


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