Digital Marketing

SEO vs SMO: Exploring the Difference Between the Two

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Gurpreet Singh Dhindsa
Digital Marketing

SEO vs SMO: Exploring the Difference Between the Two

Gurpreet Singh Dhindsa

Building and maintaining your business website doesn’t end on the day you launch it. You must already be familiar with and applying Search Engine Optimization (SEO) strategies if you have established your website. How is it going so far? Have you mastered your keyword ranking factors and are already enjoying the harvests? If not, you might need to extend your efforts outside of your website to supplement your small business’s SEO strategies.

If you need to step up your optimisation efforts, Social Media Optimization or SMO might be the answer. While SEO is applied to boost your search engine ranking, SMO, on the other hand, supports your SEO efforts by bringing more traffic to your website. The two work differently, but they should be done side by side. 

In this article, we will break down the factors that contribute to the success of SEO and SMO and what makes them different from each other. 

Search Engine Optimization (SEO)


Keywords are the set of words and phrases that online audiences type into search engines to find a product or service. Through keyword research, you should determine which keywords are relevant to your niche and which ones you can rank for. Keywords are the central element of SEO because they will lead your target audience directly to your website.


Business owners and digital marketers largely consider content as blogs published on websites and graphics posted on social media. The truth is that content also refers to just about every written word on every single page of your website. It’s important to optimise all web pages and apply well-researched keywords to keep the website optimised to rank higher on Google search results pages. 

Meta Title and Description

Online audiences will know exactly what your website is about through your meta titles and descriptions. These are both helpful in making search engines understand the context of your website. The clearer they are, the higher the chance search engines will link your website to people looking for brands like yours. 


Link building is one important ranking factor of a result-driven SEO strategy. The goal is to become connected to other websites through their links. These reputable links will vouch for your website and improve your brand authority. 

User Experience

Your website’s responsiveness, loading speed and convenience determine if it’s user friendly or not. If you don’t pay attention to these elements, your audience won’t spend time on your website, leading to a drop in your SEO metrics. 

Social Media Optimization (SMO)


Social media platforms are fantastic because there is no limit to how and where your content can be shared. Consistently creating high-quality and valuable content is also what will make your audience stay loyal to your brand. 

Social Media Buttons

It’s easy enough to copy and paste a blog post URL to share on social media. However, you can save your audience a few steps by putting social media buttons at the end of all your blog posts. That way, your content can be shared with the click of a button! 


Hosting a giveaway exclusively for your followers is the best way to keep them engaged. Another way to show your appreciation is by sending a personalised thank you message, a special package at their door, or a follow back. 


While it helps to focus on your SEO, you should be open to considering other factors that could help boost your SEO strategies. In this case, SMO is an excellent avenue through which you can gain even more organic traffic!

Vaxa Web is the best SMO company in London. Not every digital marketing company brings up the importance of SMO for a website, and that’s what makes Vaxa Web’s campaigns and solutions result-driven. Book a meeting with our experts today!

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