Search Engine Optimisation

The Relationship between SEO and Web Design

Post by
Gurpreet Singh Dhindsa
Search Engine Optimisation

The Relationship between SEO and Web Design

Author:
Gurpreet Singh Dhindsa

There are a lot of factors you need to focus on if you want to boost your site’s performance. But here’s the thing you should remember—it’s more than Search Engine Optimisation (SEO). You need to keep in mind that your website needs to be designed well; otherwise, you risk everything you’ve worked hard for. 

A lot of people don’t realise this, but web design and SEO work together seamlessly. With that, when executed right, you will be able to give an excellent user experience and provide the exact needs of your users. Here are the essential elements where web design and SEO work together: 

Mobile-Friendliness

If you’ve been in the world of digital marketing for a while, you know how important it is to ensure your website is mobile-friendly. The mobile-friendliness of your website is a ranking factor because of the growing number of users who use their mobile to search online. 

With that, over half of all web traffic comes from mobile devices, which means that it’s likely that most of the people that come to your website use their mobile phones. 

Readable Design

Are you working on improving your SEO? If that’s the case, then you’re likely spending a lot of time on content creation. Another thing that some people don’t realise is that web design has a huge impact on your content. 

If the web design doesn’t look good, it would be impossible for users to read the content on your website. Websites that are challenging to read on any device will chase people away. 

Web designers know how to create websites that make them readable and appealing to users. Some of the elements that could affect these are the white space, line length and other elements like images. It’s also essential to consider people with disabilities with an inclusive web design format. 

Site Speed

A slow website is a big no-no. So, if you notice your website is slowing down, it’s essential you identify the reason behind it. The speed of your site is one of the most important factors of technical SEO, yet it’s one of the biggest problems many websites encounter today.

If you notice that your site hasn’t ranked well for quite a while, it’s likely that your website is slow. Keep in mind that page speed is a ranking signal, which means you need to spend time optimising your site to boost your site’s speed. 

Sitemap

Web design can do a lot to crawl your website. With that, a sitemap is vital for search engines to crawl your site. Your sitemap will provide search engines with a guide of all the pages and content on your site. Moreover, this will give you an opportunity to let search engines which pages are essential to your site. 

Moreover, sitemaps also support user navigation. It contains metadata about your web pages to help them rank higher. 

Conclusion

Improve your site’s performance by making sure your website design and SEO are working together. Mobile-friendliness, sitemap, site speed and readable design are the elements where SEO and web design work together. This can be overwhelming, especially if you don’t have a lot of experience with it, which is why it’s recommended you seek an expert’s help. 

Vaxa Web is a result-driven digital agency that offers a broad range of services. We specialise in building and delivering comprehensive strategic design. Contact us today!

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