Every business needs a clean, innovative homepage and a detailed product or services page to convince visitors to convert. When users visit your page, it’s usually to learn more about what you offer, and the first place they see is your homepage. For this reason, it’s essential to optimise your homepage and ensure it converts your visitors from the get-go; otherwise, they’ll feel uninterested and simply exit out of your page.
At the same time, you’ll need to include as much operative information as possible on your homepage without cluttering it. Although this sounds almost impossible, it is entirely possible to transform your homepage into a high conversion machine. Here’s what you need to know:
Secret 1: What Your Homepage Should Be
Your homepage performs double duty each time a visitor browses through it. It welcomes visitors by presenting them with your brand, making it as enticing and captivating as possible. It also strives to lead visitors to target internal pages, informing them of your products and services while presenting you as an authority of your business. Hiring web design in West London will make sure your website is attractive and optimised for various devices, which will encourage visitors to stay on your page longer.
Generally, your homepage introduces your company to your visitors but focuses primarily on their needs and how they can address their interests in various stages of the customer journey. It must do this within a few seconds, above the fold, and deploy a familiar and intuitive design that simultaneously is distinctive enough to set your company apart from your competitors.
Secret 2: Focus on Your Customers
Even though your homepage’s goal is to advertise your company, the core focus should be on your customers’ needs instead of going on at length about yourself. To do this, gather your customer personas and get to know them over a cup of coffee. Ask about their needs and desires and look into their buying actions. Their experiences and expectations must be the basis for anything you change on your website.
Once you have a plan for addressing your visitor’s needs, determine the purpose of your homepage. Write down the objectives it must meet, whether it’s having your visitors browse your catalogue, go through your services, sign up for a free trial, or sign up for an email newsletter. Make sure your website answers these four questions that your customer will have:
- Am I in the right place?
- Does this company offer the specific product or solution I need?
- Can I ask this company a question?
- Can I trust this company?
Secret 3: Answer Your Customers’ Questions
To ensure your homepage converts your visitors, you’ll need to make sure you answer your customers’ questions. They’ll stay longer at your website if you immediately confirm that they’re in the right place by clearly stating your unique value proposition from the get-go, helping them stay longer than 10 seconds on your website. For instance, you can demonstrate your unique value proposition by stating that your company is the sole vendor of a particular flower arrangement, which goes perfectly in weddings.
It will also help to hire SEO services to make sure you answer your customers’ questions while improving your chances of ranking higher in search engines. That involves the strategic use of graphics to catch your customers’ attention and deploy your credibility and unique value proposition. Using imagery above the fold, your customers will immediately know what you do and feel encouraged to further explore your website.
Even if your website is a network of well-designed pages, the key to making sure your visitors even see them is to captivate them with your homepage. By using our guide, you’ll enjoy a much higher conversion rate and an increase in sales.
Vaxa Web specialises in results-driven WordPress website design and SEO services that help small businesses gain more attention and reach their goals. We use a user-centred design philosophy that ensures your website is the perfect fit for your ideal customer persona. Book a meeting with us today to find out more!