Conversion rate pertains to the percentage of users visiting your website. These visitors likely have goals and desires relating to your product or service, whether it be to purchase something, sign up for the newsletter, or become part of a referral program. When it comes down to it, a high conversion rate should be the goal of every website. This simply dictates a business’s penchant for success, but it’s not always easy to achieve.
You may have the world’s best custom website design, for instance, but that doesn’t always guarantee a high conversion rate. Keep in mind that various elements will need to come into the equation, and the perfect recipe can only be achieved through trial and error. You’ll need to make changes and test them out as necessary.
That said, it’s important to understand what exactly makes a website successful. You will still need to go through the process of trial and error, but having a clear blueprint is always helpful. Apart from aesthetically pleasing elements, a high-converting web design contains the following non-negotiables:
Effective and Catchy Headlines
The power of a good headline should never be underestimated, especially since publications all over the world still utilise it heavily. Headlines can be used in a variety of ways, but most experts agree that website headlines need to have a sense of urgency, depicting time (today, right now), a certain promise (allow our experts to help!), or a promising result (get your online footprint up by 50%!).
By incorporating the right words, you’ll significantly be able to increase your conversion rates. It’s a big improvement indeed, and one that should never be overlooked!
The People’s Voice: Testimonials and Reviews
Apart from compelling headlines, you’ll want to add some social proofing into the mix. Doing so allows you to build trust and legitimacy, particularly when it comes to new products or services. You’ll want your customers to trust you and your business, and the only way they’d ever listen is by allowing reviews and testimonials on your website to speak and stand out.
Make sure to allow reviews on your product pages, as this will encourage customers to leave a comment after purchase. This also shows that you care about your customers enough to trust their opinions and experiences—anything less should be responded to with care and attention.
Quality Product Visuals
Online shopping is a vastly different experience from in-store shopping. There are no tangible products to hold and scrutinise. Your prospects will only have photos to rely on, which is why it’s important to provide them with stunning and quality images.
You’ll also want to show the product from various angles, allowing them more time and opportunity to consider the purchase. Opting to invest in quality visuals also shows that you are highly professional, thereby urging them to trust in you more. In the end, it’s all about making a good impression. Doing so allows you to enjoy better and more sustainable conversion rates in the long run.
Trust The Process Of Website Design Services For Small Businesses
The elements listed above are the non-negotiables of every successful website. Catchy headlines allow you the chance to attract customers, whereas testimonials and quality images pave the way for better experiences and purchase decisions done in your favour. High converting websites, however, take up time, effort, and determination—don’t be afraid to trust the process!
For the best web design services in the UK, Vaxa Web has you covered. We offer you a talented pool of experts, offering a broad range of skills and services. We’ll help build and deliver strategic design, development, and marketing plans, along with other solutions that ensure your success. Book a meeting with us today!