Website Design

Why Research is Important in Web Design

Post by
Gurpreet Singh Dhindsa
Website Design

Why Research is Important in Web Design

Gurpreet Singh Dhindsa

The first thing your customers look for is your business website. This is the first point of contact between you and your market. So you need to make sure that your website is the best marketing tool for your brand. The perfect way to do this is by researching how to build a website that creates a great lasting impression.

Why Do Design Research

Before you start with a website design project, you need to answer two things. First, ask yourself who the target audience is. Second, know the different products and services that your business can offer and how those would affect your audience. If you already know the answers to these two, then you can start with your research design.

Most impactful websites are not really those that look more appealing but those that can offer life-changing solutions to real-life problems. Through research, you can come up with fresh and innovative ideas that can help you engage with your audience.

You can always go straight to designing beautiful and captivating websites. But that would be a waste of time if you haven’t had a strategic plan. Designing your website should be based on your research, audited content and clearly defined goals, including the action steps that your audience wants to take when they visit your website.

You want your website to gain as much traffic and visitors to stay longer than possible. Through this, you’ll have higher chances of turning them into loyal customers.

How Is Design Research Done

The primary goal of doing website design research is to know more about your customers' needs, how you can solve their problems and how they interact with websites. Aside from these, you do research to create and improve content of a website.

In terms of design research, you can focus on two types of research approach: quantitative and qualitative research.

Quantitative Research

For quantitative research, what most businesses do is run Google Analytics to track the website performance and collect user insights. 

Whether you're building a new website or revamping an existing one, these are the steps you need to take in order for you to have successful quantitative research:

  1. Set specific goals based on your needs. This varies from business to business (newsletter subscription, page impressions, signup sales, inquiry form completions, etc.)
  2. Make assumptions about what your target audience needs and wants for your website.
  3. Do testing and quantitative experiments, such as A/B testing, to see what works best for your visitors.
  4. Make small, incremental changes to make improvements on your website instead of redesigning your website.

Qualitative Research

Aside from the statistics, graphs and numbers, you also need to do qualitative research. To successfully do this type of research, you need to do the following things:

  1. Document all the reasons why you want to design or redesign your website. You can ask other people to ask you questions so you could document them.
  2. Get feedback from everyone in your business. This includes your target audience and your community on what works and what needs to change or improve. But remember, this takes some time as people need time to articulate the challenges they experience.
  3. Assess your content. Know what needs changing, what needs to be updated, what’s missing, what’s confusing, what’s trending and so forth. This can be time consuming, but it will be worth it once you’ve used this research to change your content.
  4. Test the actions that visitors do on your website. Know whether it’s hard to do or it’s confusing. From there, you can make changes to improve user experience.
  5. Summarise your research information into a strategic plan. This will help in the design process and will be a point of reference when needed.


Research can be a daunting and arduous task. It will take a lot of time and might bore some. But you have to understand that this process in web design is vital to make sure that you know exactly what your target audience wants and why you should do a specific content.

Vaxa Web offers branding, graphic design and web design services to help you build a better website that will gain traction to your brand. Book a meeting today to get started. 

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