Answers to the most common questions asked by clients, regarding Small Business SEO
SEO stands for Search Engine Optimisation and is the application of various strategies to improve the search rankings of a website. These strategies range from on-page optimization, quality content, to authoritative link building. SEO is an important piece to any online marketing plan and with a well-rounded strategy; most any website can see improved rankings.
SEO is an investment in the future of your company. The organic traffic generated from search engine optimization has a much higher ROI in the long-term than that of paid search traffic. If your website isn’t on page 1 for your top keywords, you are missing out on a large piece of your online potential. If you request a free consultation, our digital marketing consultants will present you with an SEO plan specific to the needs of your website, providing a road map to success.
Yes. Search engine optimization can improve a website’s visibility in the search results. That increased visibility will lead to more potential customers learning more about your products or services. Very few marketing services can offer a comparable quality of customer and ROI.
Yes. We have options available for businesses that are looking to diagnose any SEO deficiencies that their website may be facing. Our audits are comprehensive and provide a roadmap as to what needs to be completed to get back to a solid foundation. For more information on SEO audit services please click here. If you don’t have an in-house marketing team to handle day-to-day tasks, we highly recommend going with an SEO service that has a monthly retainer versus a one-time audit.
Google warns to stay away from companies claiming to guarantee rankings. Any company that says they can is being dishonest, as Google’s algorithm changes frequently. HigherVisibility is a leading digital marketing agency, that consistently provides our clients with the highest level of service and results. While we cannot guarantee top rankings, we have a proven track record of delivering results to our clients. Read our case studies to learn how we have been a valuable partner to so many successful businesses.
We have help from other industry partners so in short, yes. But all client management is done in house and you are assigned a project manager who makes sure communication and your campaign is getting results. You are paying for the experts, so you deserve to have them overseeing your campaign.
With over 200 different ranking signals, it is difficult to predict how long it will take a website to rank. In our experience clients typically see significant improvement on long tail keywords in the first 90 days and more competitive search terms around 180 days. SEO is a long-term strategy but has consistently proven to provide the best ROI.
Normally no structural or design changes will need to be made to properly optimize your website. Most of the work we perform is in the code or content of each page. Typically, most clients elect to have our staff make the changes; however, we can also provide clear directives if you would prefer implementing internally.
Yes. We have built relationships with hundreds of publishers, bloggers, and journalists over the years and we are building new relationships every day. Our link building (Digital PR) team takes pride in delivering relevant, highly authoritative backlinks to propel our clients forward in the search rankings. If you feel like your staff has a good handle on most of the day to day tasks except for link building, request a free consultation and our marketing consultants can discuss our link building service options with you.
Yes, we have been very successful at removing all types of Google penalties. If your website is experiencing an issue, please contact us to learn how we can help get your website back in good standing.
We use a variety of tools to analyze keywords across all industry types. For each individual search phrase, we look to determine the search volume, relevancy to the client’s business, the likelihood that they will lead to sales, as well as the competitiveness of the keyword. Our team handpicks each keyword based on our belief that it will contribute to a successful campaign.
Yes. E-commerce websites have their own unique set of challenges, but our proven practices develop successful results time and again. We also have worked with a variety of shopping cart platforms such as Magento, Shopify, WooCommerce to name a few. For more information about our E-commerce SEO solutions, click here.
Yes. The strategies and techniques employed by our firm follow the latest in best practices, while remaining well within Google’s guidelines. We have also conducted numerous research studies, providing us with an edge over our competitors, but more importantly, providing our clients an edge over theirs. Some of those studies have been made publicly available in our resource center.
The cost of an SEO campaign differs depending on the keywords being targeted, the history of your website, the industry, and the amount of work needed to achieve your goals. We work with businesses of all sizes, large and small, and have affordable solutions that deliver real results. Our digital consultants will assess your needs to develop a winning strategy for you. Contact us for a free consultation and quote.